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Growth Marketing Director, Digital Acquisitions – Wells Fargo, Charlotte
Lead digital growth and customer acquisition for Wells Fargo consumer banking Checking products. Set strategy, align executives, and drive profitable customer growth.
Descriere
- Lead growth marketing strategy for key Checking products.
- Create and execute integrated programs that grow acquisition, deepen engagement, and improve profitability.
- Align teams around customer value propositions, positioning, offers, experiences, and marketing tactics.
- Direct program managers, strategists, channel specialists, and optimization experts across digital acquisition.
- Use daily analytics reviews to improve business performance and customer experiences.
- Expand on-us and paid-channel capabilities to increase share of wallet.
- Coach and develop members of the Growth Marketing team.
- Report performance to the CBL CMO and C-suite executives.
- Partner with product, analytics, digital, channel, risk, legal, compliance, creative, branch, segment strategy, and other stakeholders.
- Find business opportunities and digital capabilities that can scale acquisition and improve profitability.
- Oversee the allocation of marketing personnel and financial resources.
- Create shared direction among stakeholders and convert strategy into measurable outcomes.
- Build high-performing teams with clear accountability and a culture of continuous improvement.
- Work strategically with senior executives while staying hands-on in problem solving and challenging assumptions.
- Support risk identification, monitoring, governance, escalation, remediation, and sound risk decisions.
Cerințe
- At least 10 years of experience in marketing, digital marketing, digital platforms, or social media, or equivalent experience gained through work, training, military service, or education.
- At least 4 years of management or leadership experience.
- Experience owning marketing strategy and growth outcomes in consumer banking, lending, payments, or another highly regulated industry.
- Track record of building and improving end-to-end acquisition and engagement programs across digital and traditional channels.
- Ability to scale growth opportunities while balancing customer experience, profitability, risk, and operational needs.
- Customer-focused approach with a strong understanding of consumer behavior.
- Experience leading prominent, enterprise-wide marketing initiatives with substantial executive visibility.
- Strong analytical judgment and business understanding.
- Ability to attract, retain, and develop diverse talent.
- Strong presentation skills with senior and C-suite leaders.
- Ability to influence effectively in a highly matrixed organization.
- Experience leading cross-functional teams and internal or external agency partners.
- Ability to perform effectively in a fast-paced environment.
- Willingness and ability to travel up to 10% of the time.
- Ability to follow Wells Fargo risk, compliance, and related policies and procedures.
Beneficii
- Health benefits.
- 401(k) plan.
- Paid time off.
- Disability benefits.
- Life, critical illness, and accident insurance.
- Parental leave.
- Critical caregiving leave.
- Discounts and savings.
- Commuter benefits.
- Tuition reimbursement.
- Scholarships for dependent children.
- Adoption reimbursement.
- Potential incentive opportunities.