Wells Fargo is a multinational financial services company operating across banking and related financial products. Its hiring landscape includes opportunities for early-career professionals, experienced specialists, and leaders, with an emphasis on collaboration, innovation, and an inclusive workplace culture. The company also highlights development programs designed to support career progression across its broad workforce.
Growth Marketing Director, Digital Acquisitions – Wells Fargo, Charlotte
Lead digital growth and customer acquisition for Wells Fargo consumer banking Checking products. Set strategy, align executives, and drive profitable customer growth.
United States
North Carolina
Ohio$185,000 – $300,000 / year
On-siteFull-timeLeadEnglish RequiredChief Marketing OfficerDescription
- Lead growth marketing strategy for key Checking products.
- Create and execute integrated programs that grow acquisition, deepen engagement, and improve profitability.
- Align teams around customer value propositions, positioning, offers, experiences, and marketing tactics.
- Direct program managers, strategists, channel specialists, and optimization experts across digital acquisition.
- Use daily analytics reviews to improve business performance and customer experiences.
- Expand on-us and paid-channel capabilities to increase share of wallet.
- Coach and develop members of the Growth Marketing team.
- Report performance to the CBL CMO and C-suite executives.
- Partner with product, analytics, digital, channel, risk, legal, compliance, creative, branch, segment strategy, and other stakeholders.
- Find business opportunities and digital capabilities that can scale acquisition and improve profitability.
- Oversee the allocation of marketing personnel and financial resources.
- Create shared direction among stakeholders and convert strategy into measurable outcomes.
- Build high-performing teams with clear accountability and a culture of continuous improvement.
- Work strategically with senior executives while staying hands-on in problem solving and challenging assumptions.
- Support risk identification, monitoring, governance, escalation, remediation, and sound risk decisions.
Requirements
- At least 10 years of experience in marketing, digital marketing, digital platforms, or social media, or equivalent experience gained through work, training, military service, or education.
- At least 4 years of management or leadership experience.
- Experience owning marketing strategy and growth outcomes in consumer banking, lending, payments, or another highly regulated industry.
- Track record of building and improving end-to-end acquisition and engagement programs across digital and traditional channels.
- Ability to scale growth opportunities while balancing customer experience, profitability, risk, and operational needs.
- Customer-focused approach with a strong understanding of consumer behavior.
- Experience leading prominent, enterprise-wide marketing initiatives with substantial executive visibility.
- Strong analytical judgment and business understanding.
- Ability to attract, retain, and develop diverse talent.
- Strong presentation skills with senior and C-suite leaders.
- Ability to influence effectively in a highly matrixed organization.
- Experience leading cross-functional teams and internal or external agency partners.
- Ability to perform effectively in a fast-paced environment.
- Willingness and ability to travel up to 10% of the time.
- Ability to follow Wells Fargo risk, compliance, and related policies and procedures.
Benefits
- Health benefits.
- 401(k) plan.
- Paid time off.
- Disability benefits.
- Life, critical illness, and accident insurance.
- Parental leave.
- Critical caregiving leave.
- Discounts and savings.
- Commuter benefits.
- Tuition reimbursement.
- Scholarships for dependent children.
- Adoption reimbursement.
- Potential incentive opportunities.