Founded in 2008, Azul Linhas Aéreas Brasileiras is a Brazilian airline serving more than 150 domestic and international destinations. Its operations are supported by a team of more than 15,000 crew members, with a company culture centered on safety, integrity, innovation, and service. The company’s scale and broad route network shape its work across the aviation sector.
CRM Specialist, Salesforce Marketing Cloud
At Azul, develop personalized customer journeys using Salesforce, coordinating omnichannel campaigns and data-driven loyalty strategies.
Сипаттама
- Build data-driven CRM strategies across acquisition, onboarding, engagement, retention, and loyalty.
- Use Salesforce Data 360 to unify and interpret customer information.
- Find opportunities for personalization and segmentation across email, SMS, WhatsApp, RCS, e-commerce, and physical stores.
- Coordinate personalized omnichannel campaigns in Salesforce Marketing Cloud, combining customer data with dynamic content.
- Personalize Azul’s website and app with relevant product recommendations, offers, and content.
- Use data to improve in-person experiences at stores, airports, and aboard aircraft.
- Develop CRM initiatives with operational teams and cabin crew.
- Set and monitor lifecycle, engagement, conversion, profitability, and loyalty KPIs.
- Recommend strategic changes based on campaign results.
- Work with Marketing, Product, Operations, and Business Intelligence teams.
- Explore personalization technologies and tools to make activations more relevant and timely.
Талаптар
- Bachelor’s degree in Advertising, Public Relations, Marketing, Business Administration, or a related field.
- At least four years of experience in CRM, direct marketing, or personalization, with a record of delivering lifecycle and loyalty strategies.
- Practical experience with Salesforce Data 360, Marketing Cloud, and Journey Builder.
- Experience using tools to personalize websites and apps.
- Knowledge of customer segmentation metrics and methods, including RFM, lifetime value, purchase propensity, and churn indicators.
- Experience running omnichannel campaigns across digital and in-person channels.
- Ability to turn complex data into actionable, personalized strategies.
- Strong communication and influencing skills for working with teams and stakeholders at different levels.
- Airline, tourism, or logistics industry experience is an advantage.
- Experience integrating data across physical and digital channels is an advantage.
- Knowledge of A/B testing, multivariate testing, and customer journey optimization is an advantage.
- Familiarity with data visualization tools and executive dashboards is an advantage.
- A record of building a data-driven culture and helping business teams use data independently is an advantage.
Артықшылықтар
- Anjo Azul psychosocial, legal, and financial support program.
- Cegonha Azul support for expectant mothers and mothers through their child’s first year, available to Crew Members and dependents.
- Wellhub and TotalPass memberships.
- Smoking cessation program.
- NutriAzul nutritional support.
- Zenklub online therapy.
- SEST SENAT offerings, including free courses, community centers, dental care, physiotherapy, nutritionists, and psychologists.
- Concierge service with wellness benefits.
- Pharmacy discounts.
- Papos para o Futuro leadership discussions.
- Individual development plan.
- Training through Uniazul Corporate University.
- Education incentives for undergraduate and graduate degrees and language courses through partner institutions.
- Azul Volunteer Program.