Genesys develops AI-powered experience orchestration technology for organizations seeking to improve how they engage with customers and employees. Its portfolio includes cloud-based contact center software, workforce engagement management, and the Genesys Cloud CX and EX platforms, which combine intelligent automation with embedded AI across communication channels. Genesys serves sectors such as consulting, healthcare, and insurance, while its AppFoundry Marketplace provides pre-integrated applications that extend the capabilities of its platform.
Director of Product Marketing, Workforce Engagement Management — Remote, Massachusetts
Lead product marketing for Genesys Workforce Engagement Management, shaping category strategy, positioning, go-to-market execution, and team development across AI-enabled workforce solutions.
United States
Massachusetts$163,100 – $286,900 / year
RemoteFull-timeLeadEnglish RequiredProduct MarketingDescription
- Own the Workforce Engagement Management portfolio’s market story, including positioning, value propositions, evidence, and differentiation.
- Establish Genesys’ perspective on WEM’s future and turn generative AI, agentic AI, automation, virtual agents, and AI-assisted workforce tools into a clear category vision.
- Develop the narrative for workforces that combine human expertise with AI capabilities.
- Partner with Product and Engineering to shape product direction and go-to-market plans.
- Coordinate with Product and Pricing on WEM packaging and commercialization.
- Set the competitive narrative across WEM providers, CCaaS companies, and emerging AI-native competitors.
- Prepare Sales and other customer-facing teams with messaging, talk tracks, competitive insight, objection responses, and customer evidence.
- Show how WEM, automation, and AI can strengthen workforce performance, employee experience, operational efficiency, and customer outcomes.
- Serve as a Genesys WEM spokesperson with enterprise customers, analysts, partners, and industry communities.
- Recruit, manage, and grow a high-performing team of WEM product marketers.
- Assess and improve go-to-market impact through customer research, seller feedback, competitive intelligence, adoption metrics, pipeline indicators, expansion results, and market perception.
Requirements
- At least 10 years in B2B technology marketing, including substantial product marketing leadership in enterprise software and a record of building strong teams.
- Substantial experience with Workforce Engagement Management, Workforce Management, or contact center technology, including knowledge of buyers, workflows, economics, use cases, and competitors.
- Broad expertise in workforce forecasting, scheduling, quality and performance management, coaching, workforce analytics, and employee engagement.
- Strong understanding of generative AI, agentic AI, automation, virtual agents, AI-supported quality and coaching, and blended human-AI workforces.
- Proven success leading positioning, messaging, launches, and go-to-market strategy for complex enterprise technology portfolios.
- Commercially minded approach with experience tying product marketing to pipeline, adoption, seller productivity, competitive wins, customer expansion, or market perception.
- Ability to navigate ambiguity, make sound decisions, and maintain momentum.
- Extensive experience influencing senior executives and aligning Product, Engineering, Sales, Marketing, Pricing, and related teams.
- Outstanding executive communication and storytelling skills across technical, commercial, and C-suite audiences.
- Strong people-management skills, including talent development, trust building, performance improvement, and accountability.
- Experience defining category strategy or market perception in WEM, CCaaS, workforce technology, customer experience, or adjacent enterprise software.
- Experience working with enterprise customers, industry analysts, strategic partners, or executives on WEM and AI strategy.
- Experience influencing packaging, pricing, portfolio structure, or commercial models for enterprise SaaS products.
- Demonstrated thought leadership in workforce technology, AI-driven customer experience, or orchestration of human and AI workforces.
Benefits
- Medical, dental, and vision insurance
- Telehealth coverage
- Flexible schedules and work-from-home opportunities
- Professional development and career advancement opportunities
- Open Time Off plus 10 paid holidays
- 401(k) matching
- Adoption assistance
- Fertility treatment coverage
- Paid volunteer time
- August Free Fridays
- Well-being resources
- Programs tailored to employees and their families by region
- Mentorship, learning, leadership development, and education support