Truist is a financial services company serving customers through branch banking, commercial banking, corporate and institutional banking, mortgage lending, and consumer lending. Its work spans the needs of individuals, businesses, and institutions, with a stated focus on care, diversity, inclusion, and community impact. Truist offers career opportunities across its banking and finance operations and highlights employee development, workplace equity, and resources that support wellbeing.
Digital Marketing Consultant, Social Listening Intelligence — Truist (Charlotte, NC)
Lead digital marketing and social listening initiatives for Truist banking products in an onsite Charlotte role. Monitor sentiment, analyze online data, support incident intelligence, and optimize enterprise marketing strategies.
Description
- Create digital marketing, merchandising, and creative strategies that promote Truist products and services
- Oversee online marketing programs and evaluate performance through digital strategies and marketing automation platforms
- Deliver demand generation programs that support customer journeys, revenue, market share, acquisition, retention, cross-selling, and self-service adoption
- Track social platforms, online communities, review sites, brand mentions, customer feedback, industry developments, and emerging issues
- Support enterprise incident monitoring by following conversations, collecting intelligence, and reporting during incidents and high-profile events
- Interpret social and digital data to surface trends, sentiment changes, customer concerns, and reputational risks
- Build and manage monitoring dashboards, reports, alerts, and listening queries
- Prepare and circulate recurring reports covering brand sentiment, conversation volume, emerging subjects, and monitoring metrics
- Escalate relevant issues and trends under established monitoring and incident-management procedures
- Work with internal stakeholders on monitoring support, research, business initiatives, campaigns, and reputation matters
- Perform ad hoc research and analysis for communications, marketing, customer experience, and risk-management teams
- Maintain and improve listening taxonomies, keyword searches, and monitoring processes
- Research and implement digital strategies for Truist’s online channels
- Develop tactics across web, social media, email, marketing automation, paid advertising, SEO, and content marketing
- Create product-focused digital marketing roadmaps with business lines and marketing strategists
- Apply consumer behavior frameworks and customer journeys to banking products and services
- Use web analytics and performance data to refine strategy, improve conversion, strengthen customer experiences, and monitor KPIs
- Coordinate with cross-functional technical and management teams
- Track industry trends, competitor activity, and emerging technologies to adapt marketing strategies
- Provide periodic after-hours and weekend availability for crises, incidents, or ad hoc needs
Requirements
- Bachelor’s degree in marketing, communications, business administration, or a related field, or an equivalent combination of education and related training
- At least four years of related experience, or an equivalent combination of education and experience
- Comprehensive understanding of marketing principles, practices, theories, and methodologies, including market research, analytics, and digital marketing
- Experience managing projects or project workstreams as an individual contributor
- Understanding of the industry’s competitive landscape and the factors that distinguish Truist from its competitors
- Ability to interpret and communicate complex information to varied audiences while building stakeholder consensus
- Ability to guide and mentor less experienced team members
- Proficiency with Excel and PowerPoint
- Ability to work scheduled hours, including overtime when directed and required by business needs
- Fluency in English
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- Accidental death and dismemberment coverage
- Tax-advantaged savings accounts
- 401(k) plan
- At least 10 vacation days during the first year, prorated
- Ten sick days, prorated
- Paid holidays
- Defined benefit pension plan, depending on position or division
- Restricted stock units, depending on position or division
- Deferred compensation plan, depending on position or division