LogoFresh Jobs Ahead
H&R Block
H&R Block
B2BB2CFinance
H&R Block is a U.S.-based financial services company focused on tax preparation, accounting, and related consumer and small-business solutions. Founded in 1955, the company combines retail tax offices, franchise operations, and digital platforms to support tax filing and tax professionals, along with services such as small-business bookkeeping and payroll, refund advances, and prepaid cards. Its work spans finance, business-to-consumer, and business-to-business services, with teams supporting both in-person and online customer experiences.
LinkedIn
Company Jobs

CRM Operations Manager - Missouri (Remote)

Manage H&R Block’s email and lifecycle marketing campaigns across Salesforce Marketing Cloud and Adobe Journey Optimizer. Support customer engagement, retention, and revenue-focused campaign delivery.

USUnited StatesMOMissouri
$81,600 – $122,400 / year
RemoteFull-timeMiddleSeniorEnglish RequiredOperations

Description

  • Create and launch CRM campaigns with approved templates, modules, and content components in Salesforce Marketing Cloud and Adobe Journey Optimizer.
  • Set up and run email campaigns, customer journeys, triggered messages, and audience-specific initiatives.
  • Convert creative materials into production-ready customer communications.
  • Work with Email Design Leads to accurately apply designs across templates and marketing platforms.
  • Coordinate with Copywriting teams to ensure campaign messaging is implemented as intended.
  • Collaborate with QA to verify functionality, rendering, personalization, and audience targeting before launch.
  • Coordinate with go-to-market teams on campaign timing and launch preparedness.
  • Set up audience segments, dynamic content, links, personalization, and tracking parameters.
  • Work with Data Management teams to verify audience selections and accurately configure and activate customer segments.
  • Perform end-to-end testing across devices and email clients.
  • Deploy campaigns in line with established processes and governance requirements.
  • Monitor campaign delivery and resolve execution issues.
  • Keep campaign documentation and production schedules current.
  • Collaborate with CRM Strategy, Email Design, Copywriting, QA, go-to-market, Analytics, and Technology teams to deliver lifecycle and promotional marketing campaigns.

Requirements

  • Bachelor’s degree in marketing, communications, business, information systems, or a related discipline.
  • At least five years of experience in CRM operations, email marketing, campaign execution, or marketing automation.
  • Practical experience using Salesforce Marketing Cloud, Adobe Journey Optimizer, or comparable platforms.
  • Experience creating and launching email campaigns with templates and modular content systems.
  • Working knowledge of email marketing practices and audience segmentation.
  • Experience working across creative, copywriting, QA, marketing, and technology functions.
  • Exceptional attention to detail with the ability to manage multiple campaigns.
  • Knowledge of email rendering, testing approaches, and quality assurance processes.
  • Strong organizational, communication, and project management abilities.
  • SFMC, AJO, or comparable certifications are advantageous.

Benefits

  • Medical and prescription drug coverage for eligible associates and dependents.
  • Access to H&R Block’s 401(k) retirement savings plan.
  • Employee Assistance Program.
  • Virtual fitness center programs.
  • Associate discount program.
  • Business Travel Accident Insurance.
  • Associate tax preparation benefit.
  • Competitive compensation.
  • Comprehensive benefits coverage.
  • Resources supporting life inside and outside of work.
  • Ongoing learning opportunities.
  • A high-performing, connected workplace culture.

Related Jobs