CVS Health je ameriško zdravstveno podjetje, ki deluje na področju zdravstvenih storitev, zdravstvenega zavarovanja, upravljanja lekarniških ugodnosti in maloprodajnih lekarn. Prek podjetij, kot sta Aetna in CVS Caremark, podpira zdravstveno kritje, dostop do zdravil na recept, obvladovanje zdravstvenih stanj, specializirana zdravila in lekarniške storitve naročanja po pošti. Njegove lokalne lekarne in širša ponudba zdravstvene oskrbe so zasnovane tako, da ljudem omogočajo udobnejši in cenovno dostopnejši dostop do nujno potrebne zdravstvene oskrbe. CVS Health združuje zavarovanje, lekarniške in zdravstvene storitve ter tako podpira posameznike in skupnosti skozi celotno pot njihove zdravstvene oskrbe.
Senior Manager, CRM and Direct Marketing
Lead CRM programs that grow engagement and retention across Oak Street Health’s Medicare primary care network. Manage campaign strategists and optimize patient journeys, targeting, testing, and return on investment.
Opis
- Set CRM strategy and optimize campaigns to grow patient acquisition, engagement, retention, and lifetime value.
- Build connected marketing plans across sales, email, SMS, direct mail, and other digital channels.
- Manage and develop three campaign strategists.
- Pilot triggered messaging, predictive content, and personalized communications.
- Design contact targeting with frequency limits and channel-specific rules.
- Expand audience segmentation to include caregivers and insurance agents.
- Work with data and analytics teams to develop audience-based targeting.
- Oversee campaign materials for email, SMS, direct mail, and landing pages.
- Advise business owners and executives as the CRM subject matter expert.
- Turn business objectives into actionable, customer journey-based marketing plans.
- Plan and oversee A/B tests and multivariate experiments.
- Review campaign data and report on performance, business impact, and ROI.
- Coordinate with marketing automation teams on deliverability, system performance, scale, and compliance.
Zahteve
- At least 10 years of experience in CRM, lifecycle marketing, or integrated campaign strategy.
- Three to five years of direct experience managing strategists or marketing managers.
- Demonstrated success driving growth through email, SMS, and direct mail.
- Extensive experience designing always-on and triggered customer journeys across email, SMS, direct mail, or voice.
- Healthcare or regulated-industry experience preferred, including familiarity with HIPAA, CCPA, and CAN-SPAM compliance.
- Ability to turn complex data and clinical or business requirements into campaign strategies.
- Strong understanding of enterprise marketing automation platforms such as Salesforce Marketing Cloud Advanced, Marketo, or Eloqua.
- Understanding of integrations with CRM platforms such as Salesforce.
- Advanced knowledge of A/B and multivariate testing, statistical significance, and iterative optimization.
- Experience developing persona-based targeting and using predictive modeling or propensity scores.
- Experience directing creative teams and agencies across digital and print formats.
- Bachelor’s degree in marketing or a related field.
- Master’s degree preferred.
Ugodnosti
- Paid vacation.
- Paid sick time.
- 401(k) matching options.
- Health insurance.
- Vision benefits.
- Dental benefits.
- Leadership development opportunities.
- Continuing education stipends.
- New centers and flexible work environments.
- Opportunities for significant responsibility and rapid advancement.
- CVS Health bonus, commission, or short-term incentive program.
- Equity award program.
- Paid time off.
- Retirement savings options.
- Wellness programs.
- Comprehensive benefits supporting physical, emotional, and financial well-being.