Senior Marketing Lead, Brevo Pro Business Unit
Set marketing strategy and revenue programs for Brevo’s Pro Business Unit, shaping its quarterly roadmap and growth priorities. Lead acquisition, conversion, customer adoption, and expansion for a global CRM platform.
Apraksts
- Set marketing direction for Brevo’s Pro Business Unit.
- Define priority customer segments, positioning, and growth opportunities.
- Turn business ambitions into a focused marketing strategy and quarterly roadmap.
- Develop growth opportunities with Sales and Product.
- Explore unmet customer needs, test use cases, and assess new segments, markets, and partnerships.
- Build business cases, validate demand, and scale approaches that work.
- Lead demand generation and lifecycle campaigns from brief and messaging to automation and optimization.
- Build qualified pipeline and improve conversion.
- Support customer adoption and expansion with Client Ops.
- Coordinate Sales, Product, and operations teams around the go-to-market plan.
- Work with Sales on lead qualification, follow-up, and enablement.
- Partner with Product on launches and customer communications.
- Manage the marketing budget agreed with the General Manager.
- Work with RevOps to measure results and improve acquisition efficiency.
- Assess revenue impact and turn successful experiments into repeatable programs.
- Maintain responsible consent, preference, and email deliverability practices.
- Build processes, tools, and capabilities as marketing activity grows.
- Determine when to use shared resources, external specialists, or new hires.
- Start as the business unit’s sole dedicated marketer.
- Build and lead a small team as hiring plans are approved.
- Report to the General Manager and collaborate with the Head of Sales, RevOps, Client Ops, and Product.
Prasības
- At least five years of B2B marketing experience.
- Experience as a Head of Marketing, Marketing Lead, or in an equivalent role.
- Experience owning marketing strategy and execution.
- Demonstrated contribution to growth at a startup or scaleup.
- Ability to spot growth opportunities and assess their business potential.
- Experience creating programs from scratch and prioritizing limited resources.
- Experience building and optimizing demand generation campaigns, customer journeys, and automated workflows.
- Practical knowledge of CRM, segmentation, consent management, and deliverability.
- Experience managing marketing budgets.
- Experience measuring pipeline and revenue contribution.
- Experience using funnel metrics and experiments to improve performance and guide investment decisions.
- Ability to identify resource needs, coordinate specialists, and build a small team.
- Ability to turn customer insights into clear positioning and persuasive copy.
- Ability to align Sales, Product, and operations teams around shared business priorities.
- Fluent written and spoken English.
Priekšrocības
- Certified B Corp committed to social and environmental impact.
- Opportunity to build and lead a small team as hiring plans are approved.
- Work in a global, growth-stage environment.
- Company context includes more than 75 integrations and collaboration with international teams.