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Banco Mercantil is a banking and financial services institution with 80 years of experience serving employees, entrepreneurs, and investors. The company presents solidity and ethics as central values and focuses on financial services and information for customers, including people aged 50 and above who are attentive to long-term financial management.
Senior Digital Channels Analyst - Remote in Brazil
Senior Digital Channels Analyst at Banco Mercantil, a banking ecosystem serving customers aged 50 and over. Monitor funnels, in-app campaigns, performance metrics, and A/B tests.
Description
- Track and expand analysis of the squad’s key performance indicators, including dashboards, engagement, conversion, retention, NPS/CSAT, and feature adoption
- Evaluate digital journeys, campaigns, and in-app communications such as push notifications and banners, recommending performance improvements
- Examine app navigation and conversion funnels to identify friction, drop-off, and customer behavior patterns
- Create and validate experience-enhancement hypotheses through A/B tests and qualitative and quantitative research
- Help define and prioritize the performance team’s backlog according to expected impact
- Handle additional responsibilities related to the position
Requirements
- Bachelor’s degree in Business Administration, Advertising, Engineering, Statistics, or a related discipline
- Experience with digital channels, digital products, or data, ideally within a retail, commercial, or financial app environment
- Understanding of digital business models, including monetization, customer journeys, and financial or commercial app dynamics
- Experience developing in-app communication strategies using segmentation, personalization, and coordinated messaging across push notifications, in-app messages, and email
- Practical experience analyzing acquisition, activation, retention, and conversion funnels and locating performance bottlenecks
- Knowledge of testing practices, including A/B test planning, hypothesis development and validation, and interpreting statistical significance
- Ability to analyze data and reconcile information across sources
- Advanced Excel proficiency
- Familiarity with UX principles for informing experience improvements
- Experience working in agile teams using squads, sprints, and backlogs
- Postgraduate qualification or MBA in Data, Digital Marketing, or Business Intelligence is advantageous
- SQL knowledge is advantageous
Benefits
- Meal and food allowances, with the option to combine both on one meal benefits card
- Health insurance
- Dental insurance
- Childcare assistance
- Life insurance
- Private pension plan
- Mercantil Development Academy
- Profit-sharing plan (PLR) with eligible employees
- Wellhub
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