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Samster, Konkel & Safran Law Offices
Samster, Konkel & Safran Law Offices
11 – 50 Employees
ConsultingHealthcareInsurance
Samster, Konkel & Safran Law Offices is a Milwaukee-based personal injury and civil rights law firm representing people harmed by negligence, unlawful searches, excessive force, and other misconduct. Its attorneys handle cases involving car and truck accidents, construction injuries, defective products, and related claims. The firm emphasizes direct attorney involvement, personalized legal guidance, and free initial consultations for prospective clients. Its team brings more than 100 years of combined experience to its work on behalf of injured clients.
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Director of Customer Marketing – Canada Remote

Lead customer advocacy, lifecycle marketing, and community programs for an AI-powered risk detection platform. Drive engagement, referrals, product adoption, and expansion revenue among global security and risk teams.

CACanada
$140,000 – $155,000 / year
RemoteFull-timeLeadEnglish RequiredMarketing

Description

  • Lead customer engagement and advocacy initiatives for samdesk’s global security and risk customer base.
  • Create a champion community that supports expansion, referrals, and net dollar retention.
  • Own the customer marketing function and represent customer perspectives within the broader marketing strategy.
  • Develop strategies, campaigns, programs, and community initiatives that increase customer value and adoption of products and use cases.
  • Strengthen customer relationships through campaigns and valuable communications that support renewals, referrals, and expansion.
  • Scale engagement programs covering product training, company news, ROI tools, and use cases.
  • Create customer communications and community initiatives such as newsletters, webinars, events, an advisory board, and a customer summit.
  • Establish lifecycle marketing across onboarding, adoption, maturity, expansion, and advocacy stages.
  • Collaborate with Product Marketing, Product, Sales, and Customer Success on campaigns for new capabilities, products, and use cases.
  • Lead advocacy and reference programs involving customer stories, testimonials, peer references, event speakers, and referrals.
  • Establish a customer intelligence program to collect and distribute feedback and recurring themes.
  • Own the Voice of Customer program, including NPS and customer satisfaction measurement.
  • Work with Customer Success and Account Management on targeted engagement initiatives.
  • Create segmentation and engagement strategies based on lifecycle stage, products, use cases, maturity, and expansion opportunities.
  • Report to the CMO.

Requirements

  • Bachelor’s degree in communications, marketing, business, or a related field.
  • At least five years of experience in customer marketing, customer success, or customer service.
  • Experience developing and implementing customer loyalty or advocacy programs.
  • Experience marketing to enterprise or B2B technology, SaaS, or security customers is an asset.
  • Working knowledge of digital marketing tools and channels, including CRM, loyalty and referral, and marketing automation platforms.
  • Experience creating and delivering campaigns and programs that increase customer engagement, advocacy, and expansion revenue.
  • Ability to turn customer insights into compelling campaigns, stories, and programs.
  • Strong commitment to understanding and serving customers in high-stakes, fast-moving environments.
  • Strong interpersonal and analytical capabilities.
  • Strategic thinker who can also execute hands-on.
  • Entrepreneurial mindset with the drive to build an impactful customer marketing program.
  • Adaptable, self-directed, and proactive in taking ownership and resolving challenges.
  • Comfort working autonomously with a geographically distributed team.
  • Legally able to travel within Canada, the United States, and internationally as needed.

Benefits

  • Access to a health benefits package covering dental, extended health, vision care, and a health spending account.
  • Remote work with a flexible schedule.
  • Meaningful ownership and a clear opportunity to lead a growing team.
  • Performance-based variable compensation tied to deliverables.
  • Additional opportunities for professional growth over time.
  • Work at the intersection of AI, public safety, and enterprise technology with a committed team.
  • Opportunity to join a high-growth company.

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