Crypto.com
Crypto.com
1,001 – 5,000 Employees
H1B Visa SponsorCryptoFintechSecurity
Crypto.com is a cryptocurrency and fintech platform focused on making digital assets accessible through one integrated ecosystem. Its products support the buying, selling, and trading of Bitcoin, Ethereum, and more than 350 other cryptocurrencies, with payment options such as EUR transfers, SEPA, and Apple Pay or Google Pay where available. The company also provides portfolio tools through Crypto Basket, on-chain staking, a DeFi Wallet for peer-to-peer transactions, and features designed to help users explore crypto markets and earn rewards. Security, regulatory compliance, and licensed operations are central to its platform as Crypto.com serves a global user base and builds products for the wider adoption of cryptocurrency.

CRM Manager - Singapore (Hybrid)

Lead lifecycle CRM strategy, automation, and personalization for Crypto.com's cryptocurrency platform. Drive onboarding, engagement, retention, reactivation, and product adoption across multiple channels.

Description

  • Lead lifecycle CRM strategy across product verticals, using targeted campaigns and personalized experiences to improve engagement, retention, onboarding, and reactivation.
  • Plan and deliver automated marketing journeys across email, push, in-app, and in-browser channels, covering segmentation, journey design, execution, measurement, and optimization.
  • Manage the CRM technology stack, including segmentation rules, channel settings, data flows, and automation architecture.
  • Work with MarTech teams to develop and maintain API triggers, data integrations, and real-time event pipelines.
  • Create and maintain HTML/CSS templates for email and in-browser messaging, with attention to brand consistency, responsive layouts, and cross-client rendering.
  • Use behavioral data and customer signals to personalize experiences, support upsell initiatives, and increase product adoption.
  • Apply lifecycle CRM practices including personalization, A/B testing, journey planning, and attribution.
  • Use AI and machine learning tools to improve personalization, send-time optimization, content creation, and campaign scalability.
  • Own campaign reporting and performance analysis, converting results into practical recommendations.
  • Partner with Product, Marketing, Creative, Legal, Compliance, and Technology teams on go-to-market initiatives.
  • Coordinate with regional legal and compliance teams to keep CRM programs aligned with local regulations.
  • Create gamification, challenge, and reward mechanics that strengthen platform engagement and usage.

Requirements

  • Four to six years of experience in CRM, lifecycle, growth, or retention marketing.
  • Practical experience with CRM and CDP platforms, especially Braze, including direct campaign building, quality assurance, and optimization.
  • Technical proficiency in HTML/CSS for email and in-browser messaging, including responsive design and cross-client rendering.
  • Working knowledge of REST APIs, event data consumption, and integrations between CRM platforms and external systems; able to collaborate with MarTech and engineering teams.
  • Strong command of CRM configuration and operations, including segmentation architecture, channel logic, data integration, and automation workflows.
  • Able to analyze campaign performance using BI tools and data queries; SQL experience is a strong advantage.
  • Demonstrated interest in using AI tools for CRM content creation, predictive segmentation, send-time optimization, or operational automation.
  • Strong understanding of lifecycle marketing practices such as personalization, journey design, A/B testing, and attribution.
  • Highly organized and able to manage multiple campaigns and workstreams accurately at the same time.
  • Effective cross-functional communicator who can work across Marketing, Product, Legal, and Technology teams.
  • Strong interest in digital assets, cryptocurrency, and Web3 ecosystems.
  • Experience in a regulated sector such as crypto, fintech, or gaming is a strong advantage.

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