Ferryhopper is a travel technology and eCommerce company focused on ferry bookings. Its platform helps travelers compare schedules and fares for more than 3,000 ferry routes across 26 countries, with tickets from over 117 ferry operators. Customers can book and manage trips online, including multi-destination journeys for island hopping in destinations such as the Greek islands and the Canary Islands. Ferryhopper also features operator offers and ticket discounts where available.
CRM Lifecycle Marketing Specialist
Plan and optimize data-driven lifecycle campaigns for Ferryhopper’s ferry booking platform. Focus on retention, personalization, experimentation, and cross-sell across customer journeys.
Description
- Plan and deliver annual CRM and lifecycle marketing activity in Braze to increase customer retention, engagement, and value.
- Create and refine automated CRM flows and one-off communications tailored to customer behavior and lifecycle stage.
- Run campaigns across web and app channels, including email, push notifications, and in-app messages.
- Coordinate and maintain the CRM communications calendar.
- Run ongoing A/B tests across audience groups, content, timing, and campaign assets.
- Track CRM results, contribute to reporting, and use findings to recommend data-informed actions.
- Create, manage, and track promotional codes and CRM incentives.
- Support cross-sell, upsell, and ancillary revenue strategies through CRM channels.
- Apply AI tools and approaches to improve CRM workflows, personalization, content, and campaign performance.
- Turn CRM initiatives into campaign briefs and clear project requirements, coordinating delivery with relevant teams.
- Build and use customer segments and targeting strategies based on travel audience, nationality, operating market, lifecycle stage, customer value, and engagement data.
- Work with Product, Commercial, and Design teams to deliver relevant customer experiences.
Requirements
- Bring at least three years of experience in CRM, lifecycle marketing, customer engagement, or a related role; travel industry experience is preferred.
- Translate campaign goals into clear communication concepts and briefs for designers and copywriters.
- Know CRM and digital marketing best practices and have hands-on experience with a platform such as Braze, Optimove, or Klaviyo; Braze experience is a strong advantage.
- Have experience with email creation and template tools, preferably Stripo.
- Understand customer segmentation, targeting, and personalization using behavioral, engagement, and customer value data.
- Use strong analytical skills to interpret CRM performance and identify insights and opportunities to optimize.
- Be confident using Google Sheets, Looker Studio, and Power BI.
- Bring a hands-on, detail-focused, organized approach and manage multiple priorities.
- Understand HTML principles and structure for email templates.
- Liquid code familiarity is a plus.
- Working knowledge of a data analysis language such as SQL, Python, or R is a plus.
- Communicate effectively in written and spoken English.
Benefits
- Competitive compensation package.
- Choose your work equipment.
- Receive a training and education budget throughout the year.
- Work in a collaborative, dynamic environment.
- Enjoy the office space.
- Get three additional days off on top of statutory annual leave.
- Access exclusive coupons for personal ferry trips.
- Work from a location of your choice for up to six weeks per year.