Bia Energy bizneslarga energiyadan foydalanishni yanada shaffof va boshqariladigan qilishga yordam beruvchi vositalarni taqdim etadigan, texnologiyaga yo‘naltirilgan energiya ta’minotchisidir. Uning aqlli hisoblagichlari veb va mobil platformalarga ulanib, energiya sarfi haqidagi real vaqt ma’lumotlarini taqdim etadi, ehtimoliy tejamkorlik imkoniyatlarini ko‘rsatadi va energiya samaradorligi bo‘yicha avtomatik ogohlantirishlar yuboradi. Bia Energy qayta tiklanuvchi energiya sertifikatlari, biznes uchun energiya tariflari va mijozlarni qo‘llab-quvvatlash xizmati orqali qayta tiklanuvchi energiyadan foydalanishni ham qo‘llab-quvvatlaydi.
Head of Growth – Bia Energy, Bogotá Hybrid
Lead B2B acquisition and growth for Bia Energy, which manages energy for more than 3,700 companies across Latin America. Own growth channels, AI-led experimentation, retention, and the expansion of the Growth team.
Tavsif
- Own generated pipeline targets and channel-level CAC payback
- Manage the growth budget and allocate it by channel, territory, and segment
- Set acquisition strategies for business lines with different buyers and sales cycles
- Build and scale acquisition engines across paid media, outbound, partnerships, indirect channels, and product-led acquisition
- Assess new acquisition engines, territories, and segments through business cases and projected returns
- Lead digital acquisition products, including the energy savings diagnostic platform
- Align with Sales on qualified-lead definitions, contact timelines, and lead acceptance rates
- Own customer retention and expansion strategy against an annual NRR target
- Design and prioritize the growth experimentation roadmap
- Build an AI-first growth engine for lead generation and qualification, personalization, creative development, and nurture
- Measure AI's impact on cost and conversion
- Develop market intelligence by channel, territory, and segment
- Lead, hire, and scale the Growth team
Talablar
- Degree in Engineering, Economics, Business Administration, Marketing, or a related field
- A postgraduate degree or MBA is preferred
- Six to eight years of experience in growth, performance marketing, or demand generation, including at least three years leading teams
- Demonstrated success generating B2B pipeline in high-growth startups, ideally in energy, fintech, SaaS, or marketplaces
- Experience building a channel from the ground up is preferred
- Strong knowledge of B2B funnel design and attribution
- Experience with paid media across Google, Meta, and LinkedIn
- Experience with outbound prospecting and sales sequences
- Proficiency in experimentation and A/B testing
- Knowledge of unit economics, including CAC, payback, and LTV
- Experience using CRM and marketing automation platforms
- Experience applying generative AI and agents to marketing and sales, particularly automated prospecting, personalization at scale, and content generation
- SQL or BI querying skills
- Professional English proficiency
Imtiyozlar
- Hybrid work arrangement
- A culture built on ownership and autonomy
- A fast-paced environment with minimal bureaucracy
- Collaborative work and strong team support
- A user- and employee-centered approach