Bia Energy is a technology-driven energy retailer serving businesses with tools to make energy use more visible and manageable. Its smart meters connect with web and mobile platforms to provide real-time consumption data, highlight potential savings, and send automated energy-efficiency alerts. Bia Energy also supports renewable energy adoption through renewable energy certificates, alongside business energy rates and customer support.
Head of Growth – Bia Energy, Bogotá Hybrid
Lead B2B acquisition and growth for Bia Energy, which manages energy for more than 3,700 companies across Latin America. Own growth channels, AI-led experimentation, retention, and the expansion of the Growth team.
Description
- Own generated pipeline targets and channel-level CAC payback
- Manage the growth budget and allocate it by channel, territory, and segment
- Set acquisition strategies for business lines with different buyers and sales cycles
- Build and scale acquisition engines across paid media, outbound, partnerships, indirect channels, and product-led acquisition
- Assess new acquisition engines, territories, and segments through business cases and projected returns
- Lead digital acquisition products, including the energy savings diagnostic platform
- Align with Sales on qualified-lead definitions, contact timelines, and lead acceptance rates
- Own customer retention and expansion strategy against an annual NRR target
- Design and prioritize the growth experimentation roadmap
- Build an AI-first growth engine for lead generation and qualification, personalization, creative development, and nurture
- Measure AI's impact on cost and conversion
- Develop market intelligence by channel, territory, and segment
- Lead, hire, and scale the Growth team
Requirements
- Degree in Engineering, Economics, Business Administration, Marketing, or a related field
- A postgraduate degree or MBA is preferred
- Six to eight years of experience in growth, performance marketing, or demand generation, including at least three years leading teams
- Demonstrated success generating B2B pipeline in high-growth startups, ideally in energy, fintech, SaaS, or marketplaces
- Experience building a channel from the ground up is preferred
- Strong knowledge of B2B funnel design and attribution
- Experience with paid media across Google, Meta, and LinkedIn
- Experience with outbound prospecting and sales sequences
- Proficiency in experimentation and A/B testing
- Knowledge of unit economics, including CAC, payback, and LTV
- Experience using CRM and marketing automation platforms
- Experience applying generative AI and agents to marketing and sales, particularly automated prospecting, personalization at scale, and content generation
- SQL or BI querying skills
- Professional English proficiency
Benefits
- Hybrid work arrangement
- A culture built on ownership and autonomy
- A fast-paced environment with minimal bureaucracy
- Collaborative work and strong team support
- A user- and employee-centered approach