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Brightspeed
Brightspeed
1001 – 5000 Darbinieki
KonsultācijasLoģistikaTelekomunikācijas
Brightspeed ir telekomunikāciju uzņēmums, kas veido un pārvalda optiskā interneta tīklus mājsaimniecībām un uzņēmumiem. Tā pakalpojumu plāni ir paredzēti dažādiem interneta lietošanas paradumiem — no ikdienas pārlūkošanas un mazāku mājsaimniecību vajadzībām līdz straumēšanai ar lielu joslas platumu, spēlēm, videozvaniem un lielu datu apjomu augšupielādei vai lejupielādei. Uzņēmums uzsver uzticamu savienojumu, skaidru cenu politiku un interneta pakalpojumus bez gada līgumiem vai līguma izbeigšanas maksas. Brightspeed arī koncentrējas uz ātrgaitas interneta pieejamības paplašināšanu kopienās, kurām vēsturiski ir bijuši nepietiekami pakalpojumi, tādēļ tīkla paplašināšana ir būtiska tā darbības daļa.
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Vakances uzņēmumā

Acquisition Marketing Manager - Brightspeed Remote North Carolina

Lead customer acquisition for Brightspeed’s fiber internet business across Direct Mail, Email, and SMS. Own channel strategy, testing, budgets, and optimization to support customer growth.

USAmerikas Savienotās ValstisNCZiemeļkarolīnaAttālinātiPilna slodzeVidējais līmenisVecākais speciālistsNepieciešamā Valoda: angļuMārketings
Mākonis

Apraksts

  • Build and deliver customer acquisition strategies across Direct Mail, Email, and SMS channels
  • Direct audience segmentation, channel planning, creative and messaging, offer prioritization, campaign timing, and performance optimization
  • Create and manage integrated acquisition roadmaps and testing plans, including A/B and multivariate tests
  • Guide acquisition campaigns from initial strategy through launch and ongoing optimization
  • Oversee channel budgets, forecasting, and spending pace
  • Evaluate campaign, customer, and channel data to uncover trends, opportunities, and improvement areas
  • Collaborate with Analytics, Creative, Product, Marketing Strategy, and other cross-functional teams
  • Create and maintain campaign reporting and measurement frameworks
  • Share campaign results, insights, test findings, and strategic recommendations with marketing leaders and stakeholders
  • Coordinate relationships with agencies, print and fulfillment vendors, and other external partners
  • Track acquisition marketing developments, emerging technologies, channel capabilities, and industry practices
  • Ensure campaigns meet CAN-SPAM, TCPA, legal, privacy, and brand requirements
  • Handle additional responsibilities as assigned

Prasības

  • Bachelor’s degree in Marketing, Business, Communications, or a related discipline, or an equivalent combination of education and relevant experience
  • At least five years of experience in acquisition, performance, direct response, lifecycle, or related marketing
  • Direct ownership of at least two acquisition channels, including Direct Mail, Email, or SMS
  • Experience managing campaign budgets, forecasting, measurement, and optimization
  • Experience designing and evaluating A/B and multivariate tests and turning results into actionable recommendations
  • Strong command of performance and acquisition marketing, segmentation, targeting, optimization, and direct response principles
  • Proficiency with email service providers and marketing automation tools such as Salesforce Marketing Cloud, HubSpot, or comparable platforms
  • Working knowledge of Direct Mail production, including list management, print vendor coordination, fulfillment, and postal logistics
  • Understanding of Email and SMS requirements, including CAN-SPAM, TCPA, consent management, and opt-in and opt-out practices
  • Familiarity with CRM systems, customer data platforms, and data-led audience segmentation
  • Strong analytical and problem-solving ability, including interpreting campaign and customer data, identifying performance drivers, and assessing effectiveness and ROI
  • Strong financial understanding and familiarity with acquisition metrics such as CPA, ROAS, response rate, and conversion rate
  • Strong campaign planning, project management, and organizational skills, with the ability to manage competing priorities and deadlines
  • Excellent written and verbal communication skills, including explaining complex campaign data through clear business insights and recommendations
  • Ability to influence and work effectively with cross-functional stakeholders and external partners
  • High attention to detail and commitment to campaign quality, accuracy, and regulatory compliance
  • Experience in telecommunications, financial services, retail, insurance, or another direct response-oriented industry preferred
  • Experience overseeing agencies, print vendors, fulfillment partners, or other marketing service providers preferred
  • Experience with Salesforce Marketing Cloud or a similar enterprise marketing technology platform preferred
  • Exposure to digital acquisition channels such as paid search, display, paid social, or affiliate marketing preferred
  • Understanding of cross-channel measurement, attribution, and customer journey optimization preferred
  • Travel may occasionally be required, estimated at up to 10%
  • Generally work standard business hours, with occasional evening or weekend availability during peak campaigns or critical launches

Priekšrocības

  • Competitive compensation package
  • Medical coverage
  • Dental coverage
  • Vision coverage
  • Life insurance
  • Employee assistance program
  • 401(k) plan with company matching
  • Voluntary benefit options
  • Paid time off programs
  • Remote, hybrid, office, or field-based arrangements depending on the role, business needs, and individual circumstances
  • Technology that supports team connectivity
  • Reasonable accommodation assistance throughout the application and hiring process

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