Rail Delivery Group brings together Britain’s passenger and freight train operators, Network Rail and HS2 to support improvements across the railway. Its work focuses on making journeys more reliable, connecting communities and helping strengthen local economies, while supporting long-term investment in a sustainable rail network.
CRM Engagement Executive
Deliver Salesforce Marketing Cloud campaigns for National Rail products, using segmentation, automation and analytics to strengthen customer retention and lifetime value. The role covers Railcards, Days Out Guide and National Rail Enquiries communications.
Сипаттама
- Create and deliver CRM and email campaigns in Salesforce Marketing Cloud.
- Build, track and report on campaigns and automations for National Rail products.
- Support retention and customer lifetime value across Railcards, Days Out Guide and National Rail Enquiries databases.
- Schedule and run database extracts and reports.
- Apply email best practices, including ESP optimisation, responsive HTML/CSS coding, A/B testing, dynamic content and deliverability.
- Use segmentation and personalisation to create relevant customer communications.
- Build and maintain collaborative relationships with suppliers, stakeholders and internal departments.
- Monitor campaign results through data, analytics and reporting.
Талаптар
- Extensive knowledge of email best practices, including ESP optimisation, responsive design, A/B testing, dynamic content, deliverability, segmentation, personalisation and performance management.
- Proficiency in HTML and CSS email coding and strong computer literacy.
- Strong numeracy and extensive experience with Microsoft Excel.
- Experience segmenting databases for personalised campaigns.
- Practical knowledge of email service provider and CRM platforms, including Salesforce Marketing Cloud; Salesforce Journey Builder or Adobe Campaign experience may also be relevant.
- At least 1–2 years of experience in a similar agency-side or in-house B2C marketing role.
- Experience with data and analytics.
- A commercially aware, operational approach, with decisive delivery and a focus on return on investment.
- Ability to work under pressure in a fast-paced setting and meet deadlines.
- Strong commitment to customer experience and enthusiasm for the role.
- A university degree focused on customer behaviour, marketing or analytics is desirable.
- Adobe Photoshop proficiency is desirable.
Артықшылықтар
- 75% discount on rail travel for work and leisure, plus international rail discounts.
- 30 days of annual leave, with options to buy or sell leave and additional leave for key life events.
- Two personal development days each year.
- Interest-free season ticket loan for commuting costs.
- Enhanced family leave, including 30 weeks at full pay for maternity, adoption, surrogacy and shared parental leave.
- Pension scheme with an employer contribution of up to 8.64%.
- Subsidised private medical insurance through Vitality PPP and a Healthshield cash plan.
- Flexible benefits portal with access to retail, shopping, dining, travel and entertainment perks.
- Flexible working arrangements available.