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Workforce and Community Education is an education and training division offering degree and certificate programs across teaching, business, healthcare, social sciences, engineering, and the arts. Its online and in-person courses support personal development, professional growth, and career-focused skill building for a diverse learner population, including military veterans and their families.
Senior Manager, Conversion Rate Optimization — Remote, United States
Lead conversion rate optimization, experimentation, personalization, and analytics for National University’s digital education experiences. Improve prospective-student inquiry, application, and enrollment conversion.
United States$78,496 – $105,974 / year
RemoteFull-timeSeniorEnglish RequiredConversion Rate OptimizerDescription
- Set the conversion rate optimization and experimentation direction for National University’s website and digital experiences
- Manage the CRO roadmap, including opportunity discovery, prioritization, sequencing, and the testing calendar
- Develop and refine data-led testing strategies that strengthen user experience, engagement, conversion, and content relevance
- Guide experiments from hypothesis and design through implementation, quality assurance, launch, measurement, readout, and production release
- Plan and execute A/B, multivariate, and multi-page tests
- Review prospective-student journeys to uncover friction, abandonment, and conversion opportunities
- Improve information architecture, content display, navigation, page experience, calls to action, program discovery, and personalized journeys
- Work with Marketing, Enrollment, Digital Analytics, IT, Accounts, Brand, and Product teams on personalization and journey operations
- Investigate AI-supported optimization, predictive insights, behavioral decisioning, and emerging digital experience technologies
- Maintain measurement standards, KPI frameworks, dashboards, CRO playbooks, meta-analysis, and reporting routines
- Present test findings, KPI movements, roadmap status, and strategic recommendations to the Chief Marketing Officer and senior leaders
- Assess technologies, platforms, industry developments, competitor experiences, and evolving customer expectations
- Lead through expertise and influence while serving as an individual contributor
Requirements
- Bachelor’s degree in marketing, business, analytics, statistics, human-computer interaction, or a related discipline
- At least 7 years of experience in conversion rate optimization, experimentation, website experience management, personalization, digital merchandising, or e-commerce
- At least 2 years of experience in strategy, program ownership, or comparable management responsibilities
- Experience administering A/B testing and personalization platforms including Adobe Target, VWO, or Optimizely
- Experience with audience segmentation, behavioral targeting, geographic targeting, and journey-based experience targeting
- Experience creating CRO and experimentation roadmaps, KPI and prioritization frameworks, and executive reports
- Experience overseeing vendors, agency partners, and external development resources
- Portfolio, case studies, or documented examples showing measurable conversion gains
- Advanced knowledge of hypothesis development, test design, statistical analysis, and results interpretation
- Experience with Adobe Target, Optimizely, VWO, Adobe Analytics, GA4, and FullStory
- Ability to analyze complex datasets with SQL, dashboards, and analytics platforms
- Knowledge of customer data platforms, UX principles, customer journey mapping, WCAG, responsive design, content strategy, and technical experimentation considerations
- Experience with AI-powered personalization, predictive modeling, and automated decisioning
- Outstanding communication, storytelling, stakeholder management, and executive presentation abilities
- Ability to influence cross-functional teams without direct authority
- Willingness to travel up to 10%
Benefits
- Comprehensive well-being coverage for you and your family
- Broad employee benefits package
- Benefits information is available at benefits.nu.edu
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