Workforce and Community Education
Workforce and Community Education
Workforce and Community Education este o divizie de educație și formare care oferă programe pentru obținerea de diplome și certificate în domenii precum predarea, afacerile, asistența medicală, științele sociale, ingineria și artele. Cursurile sale online și cu prezență fizică sprijină dezvoltarea personală, evoluția profesională și dobândirea de competențe orientate spre carieră pentru o populație diversă de cursanți, inclusiv veterani ai forțelor armate și familiile acestora.

Senior Manager, Conversion Rate Optimization — Remote, United States

Lead conversion rate optimization, experimentation, personalization, and analytics for National University’s digital education experiences. Improve prospective-student inquiry, application, and enrollment conversion.

Descriere

  • Set the conversion rate optimization and experimentation direction for National University’s website and digital experiences
  • Manage the CRO roadmap, including opportunity discovery, prioritization, sequencing, and the testing calendar
  • Develop and refine data-led testing strategies that strengthen user experience, engagement, conversion, and content relevance
  • Guide experiments from hypothesis and design through implementation, quality assurance, launch, measurement, readout, and production release
  • Plan and execute A/B, multivariate, and multi-page tests
  • Review prospective-student journeys to uncover friction, abandonment, and conversion opportunities
  • Improve information architecture, content display, navigation, page experience, calls to action, program discovery, and personalized journeys
  • Work with Marketing, Enrollment, Digital Analytics, IT, Accounts, Brand, and Product teams on personalization and journey operations
  • Investigate AI-supported optimization, predictive insights, behavioral decisioning, and emerging digital experience technologies
  • Maintain measurement standards, KPI frameworks, dashboards, CRO playbooks, meta-analysis, and reporting routines
  • Present test findings, KPI movements, roadmap status, and strategic recommendations to the Chief Marketing Officer and senior leaders
  • Assess technologies, platforms, industry developments, competitor experiences, and evolving customer expectations
  • Lead through expertise and influence while serving as an individual contributor

Cerințe

  • Bachelor’s degree in marketing, business, analytics, statistics, human-computer interaction, or a related discipline
  • At least 7 years of experience in conversion rate optimization, experimentation, website experience management, personalization, digital merchandising, or e-commerce
  • At least 2 years of experience in strategy, program ownership, or comparable management responsibilities
  • Experience administering A/B testing and personalization platforms including Adobe Target, VWO, or Optimizely
  • Experience with audience segmentation, behavioral targeting, geographic targeting, and journey-based experience targeting
  • Experience creating CRO and experimentation roadmaps, KPI and prioritization frameworks, and executive reports
  • Experience overseeing vendors, agency partners, and external development resources
  • Portfolio, case studies, or documented examples showing measurable conversion gains
  • Advanced knowledge of hypothesis development, test design, statistical analysis, and results interpretation
  • Experience with Adobe Target, Optimizely, VWO, Adobe Analytics, GA4, and FullStory
  • Ability to analyze complex datasets with SQL, dashboards, and analytics platforms
  • Knowledge of customer data platforms, UX principles, customer journey mapping, WCAG, responsive design, content strategy, and technical experimentation considerations
  • Experience with AI-powered personalization, predictive modeling, and automated decisioning
  • Outstanding communication, storytelling, stakeholder management, and executive presentation abilities
  • Ability to influence cross-functional teams without direct authority
  • Willingness to travel up to 10%

Beneficii

  • Comprehensive well-being coverage for you and your family
  • Broad employee benefits package
  • Benefits information is available at benefits.nu.edu

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