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Brightspeed
Brightspeed
1,001 – 5,000 Employees
ConsultingLogisticsTelecommunications
Brightspeed is a telecommunications company building and operating fiber internet networks for homes and businesses. Its service plans are designed for different levels of online use, from everyday browsing and smaller households to high-bandwidth streaming, gaming, video calls, and large uploads or downloads. The company emphasizes reliable connectivity, straightforward pricing, and internet service without annual contracts or termination fees. Brightspeed is also focused on extending high-speed access to communities that have historically been underserved, making network expansion a central part of its work.
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Senior Manager, Brand Strategy – Brightspeed, North Carolina Remote

Lead Brightspeed’s brand strategy for fiber and DSL services, spanning identity, campaigns, social media, agencies, and team leadership. Shape consistent customer-facing messaging and brand performance across the organization.

USUnited StatesNCNorth CarolinaRemoteFull-timeSeniorEnglish RequiredBrand Manager

Description

  • Drive the development, communication, and internal adoption of Brightspeed’s brand strategy for fiber and DSL products
  • Act as the primary brand steward across channels and customer experiences
  • Manage and refine the brand identity system, including visual standards, voice, narrative, and guidelines
  • Direct brand governance and help internal teams apply brand standards consistently
  • Create and maintain brand positioning and messaging frameworks
  • Align messaging across paid media, CRM, e-commerce, local marketing, public relations, and internal communications
  • Lead brand campaigns and storytelling throughout marketing channels and the customer journey
  • Partner with product, go-to-market, sales, and marketing leaders on launches, customer experiences, and commercial programs
  • Set and track brand health measures such as awareness, consideration, perception, engagement, and reputation
  • Assess market trends and opportunities, then advise leadership on recommended actions
  • Manage external brand, creative, and social media agency relationships
  • Hire, lead, and develop brand and social media professionals
  • Set team priorities, operating processes, and professional development plans
  • Own organic social media direction, content strategy, and channel priorities

Requirements

  • Bring at least 10 years of experience in brand strategy, brand management, or integrated marketing
  • Have substantial experience in a strategic leadership position
  • Bring 3–5 or more years of experience leading people
  • Demonstrated success managing and developing high-performing marketing or brand teams
  • Experience creating and advancing enterprise-wide brand strategies
  • Expertise in brand positioning, identity systems, and messaging architecture
  • Ability to convert business objectives into brand strategies that support measurable growth and customer engagement
  • Track record of leading cross-functional programs and influencing senior partners in marketing, product, sales, and executive leadership
  • Strong experience developing brand campaigns and integrated marketing programs
  • Experience delivering consistent narratives across paid, owned, and earned media
  • Experience directing organic social media strategy and brand voice across multiple platforms
  • Experience managing agencies and other external partners
  • Strong analytical skills using brand health measures, awareness research, and performance data
  • Excellent leadership, communication, and presentation abilities
  • Bachelor’s degree in Marketing, Business, Communications, or a related discipline; an MBA or advanced degree is beneficial

Benefits

  • Competitive compensation package
  • Medical insurance coverage
  • Dental insurance coverage
  • Vision insurance coverage
  • Life insurance coverage
  • Employee assistance program
  • 401(k) plan with company matching
  • Voluntary benefits options
  • Paid time off programs
  • Hybrid workforce arrangement
  • Technology that supports team connectivity
  • Reasonable accommodation for applicants with disabilities or veterans

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