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Ten Lifestyle Group is a global hospitality, travel, and marketing company that delivers concierge and lifestyle-management services for high-net-worth individuals, corporate clients, and members of private programs. Since its founding in 1998, Ten has connected members with hotels, restaurants, entertainment, travel experiences, and events worldwide. Its teams work with financial institutions, premium brands, and corporate partners to strengthen customer engagement and loyalty through personalized services and digital platforms. Ten also manages corporate loyalty programs and is publicly listed on the London Stock Exchange.
Senior CRM Specialist in Mexico City
Lead CRM campaigns, automated journeys and personalisation for Ten Lifestyle Group’s global service business. Improve customer engagement, retention, conversion and lifetime value.
Description
- Plan and deliver CRM campaigns and automated journeys across email and other channels.
- Turn business objectives into CRM strategies that increase engagement, conversion and retention.
- Promote customer-focused, compliant and value-driven CRM practices.
- Ensure email campaigns support broader marketing goals.
- Lead email marketing strategy, including planning, segmentation, automation and optimisation.
- Build and improve multi-step CRM journeys for onboarding, activation, engagement and reactivation.
- Create personalised, dynamic content informed by behavioural, transactional and preference data.
- Deliver campaigns accurately, on schedule and to a high standard.
- Grow email lists and develop segmentation, personalisation and targeting strategies.
- Establish and manage A/B tests, holdout tests and performance benchmarks.
- Track and share CRM results, insights and recommendations with stakeholders.
- Work with analytics teams to set success measures and measurement frameworks.
- Apply performance insights to CRM strategy and roadmap planning.
- Partner with Marketing, Product, Technology, Legal and Customer Experience teams on CRM.
- Guide stakeholders with clear communication and data-based recommendations.
- Help teams align on CRM priorities, schedules and best practices.
- Ensure CRM work follows data privacy regulations and internal governance standards.
- Contribute to CRM guidelines, documentation and working practices.
- Keep up with industry developments, tools and innovations, and identify ways to improve.
Requirements
- Substantial CRM or lifecycle marketing experience, preferably in a consumer, membership or subscription business.
- Hands-on experience with CRM platforms such as Braze or Klaviyo, or similar tools.
- Demonstrated success delivering automated journeys and personalised campaigns at scale.
- Strong analytical skills and ability to turn data into actionable insights.
- Excellent stakeholder management and communication skills.
- Strong technical grasp of CRM platforms and data architecture, including audience segmentation, data models, automation logic and integrations; able to troubleshoot delivery or data issues with technical teams.
- Fluent in English.
- Experience with large, global customer databases is an advantage.
- Familiarity with consent management, data privacy and compliance, such as GDPR, is an advantage.
- Experience partnering with product and engineering teams on CRM work is an advantage.
- Experience with premium, loyalty or experience-led brands is an advantage.
- Based in Mexico City.
- Must have a secure home office at the confirmed address, without background noise or distractions.
- Must meet the minimum internet speeds for hybrid work, verified during recruitment and upon joining.
Benefits
- Competitive salary package.
- Hybrid work split between home and the office.
- Fully remote work options for employees who live outside the office area.
- Competitive paid time off package.
- One paid volunteer day per year.
- One month of paid sabbatical after every five years of service.
- Ten Loyalty Rewards program.
- Options for remote working holidays.
- Employee discounts on travel and entertainment.
- Career development support and opportunities.
- A global, dynamic and inclusive team.
- Career opportunities within an international company.
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