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BARS FOODS CO is a consumer-focused food company behind the Bar-S brand. Its online presence centers on packaged food products, product-focused merchandising, and recipe content that includes ingredients and preparation instructions. The company also appears to support ecommerce-style consumer engagement and advertising through its website.
Key Account Manager, Grocery Retail Sales — California Hybrid
Grow Sigma Foods and Bar-S grocery retail accounts across California. Develop retailer partnerships, field teams, sales pipelines, and new-account revenue.
$95,842 – $119,802 / year
HybridFull-timeMiddleSeniorEnglish RequiredAccount ManagerSalesDescription
- Prioritize underrepresented accounts across regional mainstream grocery and specialty retail markets using a defined whitespace map.
- Find new business opportunities and evaluate product-market fit through shopper, store-format, category, and competitor analysis.
- Negotiate trading terms, promotional commitments, and distribution agreements with prospective retail partners.
- Manage the sales pipeline from initial outreach through sell-in, contracting, first shipment, and expansion.
- Guide post-launch growth by increasing velocity, assortment, distribution, and promotional activity.
- Adjust go-to-market plans using sales results, shopper input, and market performance.
- Create store-level playbooks for shelf standards, displays, and sampling procedures.
- Assess competitor activity and shelf conditions to surface risks and growth opportunities.
- Recruit, train, and oversee field teams supporting merchandising, sampling, and in-store sales.
- Build relationships with regional buyers, category managers, and store-level decision-makers.
- Work with broker and distributor networks to accelerate activation of new accounts.
- Keep pipeline, account, and territory performance records current.
- Evaluate field-team results using store-level data and retail audits.
- Support quarterly planning, forecasting, trade investment alignment, and new-account revenue projections.
- Handle additional responsibilities as assigned.
Requirements
- At least four years of CPG food sales experience focused on new business development in regional mainstream grocery and specialty retail.
- Bachelor’s degree in business, marketing, sales, or a related discipline preferred.
- Bilingual ability is a plus.
- Established relationships with regional grocery and specialty-chain buyers and category managers.
- Knowledge of contract terms, pricing strategies, and procurement processes.
- Track record of meeting or exceeding sales targets in a competitive market.
- Experience building or managing field teams, demonstration programs, or outsourced merchandising agencies.
- Familiarity with broker and distributor management in regional markets.
- Experience working with regional mainstream grocery banners and specialty chains.
- Ability to evaluate product-market fit and adapt commercial strategies to shopper and market profiles.
- Working knowledge of syndicated data platforms such as IRI/Circana and Nielsen, plus category management principles.
- Strong communication and presentation abilities.
- Strong organizational and pipeline-management skills.
- Effective collaboration, facilitation, and negotiation skills.
- Ability to establish and sustain productive business relationships.
- Sound commercial judgment.
- Troubleshooting, organizational, and problem-solving capabilities.
- Ability to perform effectively under pressure and meet deadlines.
- Customer-centered approach.
- Background in sales, negotiation, or customer-facing work.
- Results-oriented approach with strong closing ability.
- Ability to work independently while managing multiple opportunities.
- Proficiency with CRM platforms and sales-reporting tools.
- Comfort working in a standard office setting with frequent sitting, walking, and standing.
- Ability to occasionally climb, stoop, kneel, crouch, crawl, and balance.
- Regular ability to use hands and arms to handle objects, tools, and controls.
- Oral and auditory ability for interpersonal communication and telephone use.
- Ability to reach, speak, hear, and climb stairs.
- Ability to occasionally lift or move office products and supplies weighing up to 20 pounds.
Benefits
- 401(k) plan
- Dental insurance
- Employee assistance program
- Health insurance
- Paid time off
- Vision insurance
- Additional benefits may be available