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BARS FOODS CO
BARS FOODS CO is a consumer-focused food company behind the Bar-S brand. Its online presence centers on packaged food products, product-focused merchandising, and recipe content that includes ingredients and preparation instructions. The company also appears to support ecommerce-style consumer engagement and advertising through its website.

Key Account Manager, Grocery Retail Sales — California Hybrid

Grow Sigma Foods and Bar-S grocery retail accounts across California. Develop retailer partnerships, field teams, sales pipelines, and new-account revenue.

Description

  • Prioritize underrepresented accounts across regional mainstream grocery and specialty retail markets using a defined whitespace map.
  • Find new business opportunities and evaluate product-market fit through shopper, store-format, category, and competitor analysis.
  • Negotiate trading terms, promotional commitments, and distribution agreements with prospective retail partners.
  • Manage the sales pipeline from initial outreach through sell-in, contracting, first shipment, and expansion.
  • Guide post-launch growth by increasing velocity, assortment, distribution, and promotional activity.
  • Adjust go-to-market plans using sales results, shopper input, and market performance.
  • Create store-level playbooks for shelf standards, displays, and sampling procedures.
  • Assess competitor activity and shelf conditions to surface risks and growth opportunities.
  • Recruit, train, and oversee field teams supporting merchandising, sampling, and in-store sales.
  • Build relationships with regional buyers, category managers, and store-level decision-makers.
  • Work with broker and distributor networks to accelerate activation of new accounts.
  • Keep pipeline, account, and territory performance records current.
  • Evaluate field-team results using store-level data and retail audits.
  • Support quarterly planning, forecasting, trade investment alignment, and new-account revenue projections.
  • Handle additional responsibilities as assigned.

Requirements

  • At least four years of CPG food sales experience focused on new business development in regional mainstream grocery and specialty retail.
  • Bachelor’s degree in business, marketing, sales, or a related discipline preferred.
  • Bilingual ability is a plus.
  • Established relationships with regional grocery and specialty-chain buyers and category managers.
  • Knowledge of contract terms, pricing strategies, and procurement processes.
  • Track record of meeting or exceeding sales targets in a competitive market.
  • Experience building or managing field teams, demonstration programs, or outsourced merchandising agencies.
  • Familiarity with broker and distributor management in regional markets.
  • Experience working with regional mainstream grocery banners and specialty chains.
  • Ability to evaluate product-market fit and adapt commercial strategies to shopper and market profiles.
  • Working knowledge of syndicated data platforms such as IRI/Circana and Nielsen, plus category management principles.
  • Strong communication and presentation abilities.
  • Strong organizational and pipeline-management skills.
  • Effective collaboration, facilitation, and negotiation skills.
  • Ability to establish and sustain productive business relationships.
  • Sound commercial judgment.
  • Troubleshooting, organizational, and problem-solving capabilities.
  • Ability to perform effectively under pressure and meet deadlines.
  • Customer-centered approach.
  • Background in sales, negotiation, or customer-facing work.
  • Results-oriented approach with strong closing ability.
  • Ability to work independently while managing multiple opportunities.
  • Proficiency with CRM platforms and sales-reporting tools.
  • Comfort working in a standard office setting with frequent sitting, walking, and standing.
  • Ability to occasionally climb, stoop, kneel, crouch, crawl, and balance.
  • Regular ability to use hands and arms to handle objects, tools, and controls.
  • Oral and auditory ability for interpersonal communication and telephone use.
  • Ability to reach, speak, hear, and climb stairs.
  • Ability to occasionally lift or move office products and supplies weighing up to 20 pounds.

Benefits

  • 401(k) plan
  • Dental insurance
  • Employee assistance program
  • Health insurance
  • Paid time off
  • Vision insurance
  • Additional benefits may be available