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Truist
Truist
H1B Visa SponsorB2BBankingFinance
Truist is a financial services company serving customers through branch banking, commercial banking, corporate and institutional banking, mortgage lending, and consumer lending. Its work spans the needs of individuals, businesses, and institutions, with a stated focus on care, diversity, inclusion, and community impact. Truist offers career opportunities across its banking and finance operations and highlights employee development, workplace equity, and resources that support wellbeing.
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Content and Social Media Ecosystem Manager — Truist, Charlotte, NC

Lead Truist’s enterprise social media, content, and creator marketing ecosystem from its Charlotte office. Shape strategy, measurement, governance, infrastructure, and operating models for the bank.

USUnited StatesNCNorth CarolinaOn-siteFull-timeSeniorLeadEnglish RequiredSocial Media Manager
JavaJavaScriptPythonSQL

Description

  • Build integrated capabilities, operating models, insights, technology, partnerships, and governance across social media, content experiences, and influencer and creator marketing
  • Unify social media and content experience strategies across search, AI-enabled discovery, social platforms, and digital research journeys
  • Identify ecosystem opportunities that improve visibility, relevance, consideration, trust, and business growth
  • Convert shifts in client behavior, technology, platforms, and discovery patterns into enterprise recommendations and priorities
  • Bring stakeholders into alignment on roadmaps, decision rights, capabilities, and outcomes
  • Advance the capabilities and infrastructure supporting Truist’s social media ecosystem
  • Enable coordinated content planning, publishing, distribution, optimization, reuse, maintenance, and retirement
  • Integrate creator content with planning, distribution, paid media, measurement, technology, governance, and optimization
  • Strengthen coordination across organic and paid social, influencer and creator marketing, executive programs, teammate advocacy, community engagement, social listening, content experiences, and reputation management
  • Create scalable standards and workflows that support quality, consistency, accessibility, efficiency, and brand alignment
  • Establish shared KPIs and measurement frameworks
  • Bring together analytics, social listening, audience intelligence, search insights, creator performance, and other data sources
  • Produce executive dashboards and practical recommendations for optimization
  • Manage relationships with agencies, platforms, technology providers, and vendors
  • Assess solutions that enhance discovery, engagement, measurement, workflow efficiency, governance, and enterprise value
  • Collaborate with Procurement, Legal, Risk, and other stakeholders on selection, contracting, oversight, and performance management
  • Own and update enterprise social media and content policies, procedures, standards, controls, guidelines, and documentation
  • Embed influencer and creator marketing within governance, disclosure, review, escalation, and control processes
  • Create operating models, workflows, playbooks, training, and resources that support adoption
  • Support approvals, access management, crisis response, retention, recordkeeping, audits, risk assessments, issue management, and remediation
  • Balance innovation and business enablement with brand protection and responsible risk management

Requirements

  • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field, or an equivalent combination of education and related training
  • At least seven years of related social media experience, or an equivalent combination of education and experience
  • Deep specialized or broad professional knowledge in marketing, social media, or a related discipline
  • Thorough understanding of business and organizational strategies and processes
  • Ability to assess business challenges and apply effective practices
  • Ability to lead complex, high-risk projects and professional teams
  • Sound independent judgment when resolving technical, operational, and organizational challenges
  • Advanced analytical and complex problem-solving abilities
  • Ability to persuade others to consider and adopt a different perspective
  • Knowledge of the industry competitive environment and applicable market and regulatory considerations
  • Availability to work all scheduled hours, including overtime when directed
  • A master’s degree or MBA and banking industry experience are preferred
  • Experience creating digital marketing strategies that generate traffic and conversions is preferred
  • Experience using agile marketing methods with large, enterprise-wide, cross-functional teams is preferred
  • Working knowledge of Java, JavaScript, HTML, CSS, XML, Python, and SQL is preferred
  • Working knowledge of Americans with Disabilities Act compliance requirements is preferred
  • Experience with Adobe products is preferred
  • Experience with email service providers, marketing automation, and CRM platforms is preferred
  • Experience with APIs, ad servers, dynamic tag managers, marketing automation platforms, content management systems, A/B testing, and personalization tools is preferred
  • Strong HTML skills for email development and template coding experience are preferred
  • Proficiency with algebraic Boolean logic expressions for queries and hyper-segmentation is preferred

Benefits

  • Medical coverage
  • Dental coverage
  • Vision coverage
  • Life insurance
  • Disability insurance
  • Accidental death and dismemberment coverage
  • Tax-advantaged savings accounts
  • 401(k) retirement plan
  • At least 10 vacation days during the first year, prorated
  • Ten sick days, prorated
  • Paid holidays
  • A defined benefit pension plan may be available based on the position and division
  • Restricted stock units may be available based on the position and division
  • A deferred compensation plan may be available based on the position and division

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