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MISSOMA is a contemporary jewellery brand and retailer selling fashion accessories through its own stores and online, alongside wholesale distribution. The company’s work spans retail operations, eCommerce, digital marketing, customer relationship management and wholesale administration, with roles across its store, headquarters and warehouse teams.
Senior CRM Executive
Lead personalised email and SMS campaigns for Missoma, using customer data to improve retention, engagement and lifetime value. The role spans campaign delivery, automation, testing and performance analysis.
विवरण
- Manage the full delivery of scheduled and automated email and SMS campaigns, direct mail, and other conversion and retention activity.
- Launch campaigns on schedule and to a high standard, with a focus on increasing revenue per customer.
- Maintain the CRM campaign calendar, track deadlines and keep priorities clear across the business.
- Coordinate with Graphics, Merchandising and Ecommerce teams on campaign creative, messaging and product priorities.
- Work with Digital and Brand teams to develop and improve automated email journeys, including welcome, nurture and reactivation flows.
- Find and implement retention opportunities across additional channels.
- Build targeted, personalised campaigns using customer data and segmentation models.
- Support customer segmentation with in-platform AI tools and first-party data.
- Test subject lines, creative and calls to action through A/B experiments.
- Track and report campaign results, drawing out practical insights.
- Partner with the Digital Analyst to uncover behavioural insights and inform Missoma’s broader CRM strategy.
आवश्यकताएँ
- At least two years’ experience in CRM or email marketing, ideally in ecommerce or direct-to-consumer.
- Hands-on expertise with email service providers and marketing automation tools, including campaign and workflow creation, testing and optimisation.
- A record of delivering campaigns that increase revenue and retention.
- Experience with customer segmentation, personalisation and AI models within marketing platforms.
- A sound grasp of CRM performance indicators.
- Confidence reporting performance in Excel or a similar tool.
- Experience working with creative and merchandising teams to deliver campaigns.
- Background with an own-brand product retailer.
- Familiarity with the dynamics of a founder-led business is an advantage.
- A commercial, analytical and results-oriented approach.
- Curiosity and initiative in a fast-moving environment.
- Persuasive communication and strong collaboration skills.
- Exceptional attention to detail.
- A real interest in CRM trends, customer experience and data-led marketing.
लाभ
- Generous discounts on Missoma products and experiences.
- Flexible hours and hybrid working from the West London headquarters.
- Healthcare cash plan for everyday wellbeing support.
- Enhanced parental leave after two years’ service.
- One paid volunteer day each year.
- Monthly team socials and events.
- Cycle and technology purchase schemes with manageable monthly payments.
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