California Closets designs and installs custom storage for homes, including closets, wardrobes, and garage systems. Its design consultants work with clients in person or virtually to plan spaces around their needs, style, and budget, using 3D models to show the proposed design. The company uses materials sourced from North America and Europe and provides professional installation. California Closets operates in home improvement and construction, with consulting as part of its design process.
Senior Manager, CRM Campaign Strategy and Insights
Lead CRM campaign strategy for California Closets, using direct mail and email to reach customers with relevant offers. Measure results, refine targeting, and support customer growth.
Aprašymas
- Shape CRM marketing programs that grow customer acquisition, retention, reactivation, referrals, and lifetime value.
- Use behavioral, demographic, transactional, and geographic data to find audience segments and targeting opportunities.
- Work with stakeholders and the email team to coordinate customer contact plans across direct mail and email.
- Set audience, offer, messaging, and contact strategies.
- Recommend campaign tests and optimization plans.
- Track customer behavior and identify emerging opportunities.
- Oversee direct mail campaigns from initial planning through launch and results measurement.
- Coordinate audience selection, campaign setup, production schedules, delivery, and post-campaign review.
- Manage relationships with direct mail agencies, printers, data providers, and marketing vendors.
- Keep campaign deliverables accurate, on schedule, and within budget.
- Define reporting methods, KPIs, measurement frameworks, attribution approaches, and performance benchmarks.
- Plan and assess control groups, holdouts, incrementality analyses, and performance comparisons.
- Evaluate performance across direct mail, email, and other CRM channels.
- Prepare reports, dashboards, presentations, and recommendations for executive audiences.
- Check campaign data, calculations, assumptions, and reporting results for accuracy.
- Manage CRM campaign calendars, priorities, schedules, and stakeholder updates.
- Coordinate work across marketing, creative, analytics, technology, and franchise teams.
- Ensure work meets brand, legal, privacy, and operational requirements.
- Help introduce new CRM programs, technologies, tools, and capabilities.
- Document processes, effective practices, and operating procedures.
Reikalavimai
- Bachelor’s degree in marketing, business, analytics, statistics, or a related field.
- At least seven years of experience in CRM, lifecycle marketing, database marketing, or a related discipline.
- Substantial hands-on experience creating, running, and measuring direct mail programs.
- Strong knowledge of campaign measurement, attribution models, testing frameworks, incrementality analysis, and performance analytics.
- Ability to turn campaign results into practical business insights and recommendations for stakeholders and leaders.
- Advanced Excel skills, including pivot tables, lookups, campaign analysis, and data interpretation.
Privalumai
- Remote work is available.