„Brigit“ yra finansinių technologijų įmonė, padedanti žmonėms tvarkyti kasdienius finansus ir mažinti overdrafto mokesčių poveikį. Jos prenumerata pagrįsta platforma aptarnauja daugiau nei 7 mln. naudotojų ir siūlo tokias funkcijas kaip grynųjų pinigų avansai be kredito patikros, kredito istorijos gerinimo įrankiai, išlaidų įžvalgos, pagalba planuojant biudžetą, realiojo laiko banko sąskaitos likučio įspėjimai ir santaupų stebėjimas. Nariai taip pat gali naudotis išsamiomis kredito ataskaitomis ir gauti iki 1 mln. JAV dolerių siekiančią apsaugą nuo tapatybės vagystės. Tam tikrus finansinius produktus „Brigit“ teikia bendradarbiaudama su „Coastal Community Bank“.
CRM Lifecycle Marketing Manager
Own personalized email, push, SMS, and in-app customer journeys for Brigit’s consumer financial health products. Drive engagement and retention through lifecycle campaigns.
Aprašymas
- Manage the CRM calendar from strategy and planning through cadence and segmentation, balancing business needs with customer fatigue.
- Run marketplace lifecycle programs across email, push, SMS, and in-app channels.
- Create personalized journeys that connect customers with relevant offers.
- Identify customer friction points and design messaging that helps customers make progress.
- Onboard new users and re-engage customers who have lapsed.
- Build and launch email, push, and SMS campaigns directly in the ESP.
- Prepare briefs, coordinate creative, manage approvals, and report campaign results with recommendations.
- Track campaign performance daily and identify testing opportunities.
- Share campaign results, learnings, and next steps with business stakeholders.
- Partner with Product, Design, Engineering, Data, and Brand teams.
- Quality-check tests, segmentation, and complex personalization logic, then deploy campaigns on schedule.
- Troubleshoot and resolve campaign issues.
Reikalavimai
- 4–6+ years of experience in email, CRM, or lifecycle marketing, ideally at a direct-to-consumer or consumer app company.
- Hands-on experience with a marketing automation platform such as Iterable.
- Experience building automated lifecycle flows and troubleshooting issues.
- A track record of managing a full CRM calendar across multiple user segments.
- Strong attention to detail and reliable follow-through.
- Experience running experiments and interpreting results.
- Strong analytical skills, including setting roadmaps and KPIs and turning results into action.
- Excellent organization and project management skills.
- Experience handling multiple competing projects and deadlines.
- Excellent communication skills.
- Basic Figma skills are a plus.
- A creative mindset and customer focus.
- Proactive, collaborative approach and curiosity about new tools and ways of working.
- Comfort with basic HTML and CSS.
- Handlebars experience is a plus.
- Must be based in the United States, as indicated by the application question about current U.S. location.
- Able to work in a New York City office two to three times per week or travel to NYC as business needs require for a remote position.
Privalumai
- Medical, dental, and vision insurance.
- Flexible paid time off.
- 401(k) plan.
- Paid parental leave.
- Physical and mental wellbeing benefits, including Wellhub access to virtual workouts and discounted gym memberships, plus Headspace Care covered virtual therapy and unlimited on-demand health support.
- Monthly reimbursement for Wi-Fi and/or cell phone bills.
- Annual Learning & Development reimbursement.
- Opportunity to work at a high-growth company.
- Dynamic, flexible, collaborative startup environment with a highly talented team.