Brigit is a financial technology company that helps people manage everyday finances and reduce the impact of overdraft fees. Its subscription-based platform serves more than 7 million users with features including cash advances without credit checks, credit-building tools, spending insights, budgeting support, real-time bank-balance alerts, and savings tracking. Members can also access full credit reports with up to $1 million in identity theft protection. Brigit works with Coastal Community Bank to provide certain financial products.
CRM Lifecycle Marketing Manager
Own personalized email, push, SMS, and in-app customer journeys for Brigit’s consumer financial health products. Drive engagement and retention through lifecycle campaigns.
United States
New York$110,000 – $130,000 / year
HybridFull-timeMiddleSeniorEnglish RequiredCustomer SuccessCustomer Success ManagerDescription
- Manage the CRM calendar from strategy and planning through cadence and segmentation, balancing business needs with customer fatigue.
- Run marketplace lifecycle programs across email, push, SMS, and in-app channels.
- Create personalized journeys that connect customers with relevant offers.
- Identify customer friction points and design messaging that helps customers make progress.
- Onboard new users and re-engage customers who have lapsed.
- Build and launch email, push, and SMS campaigns directly in the ESP.
- Prepare briefs, coordinate creative, manage approvals, and report campaign results with recommendations.
- Track campaign performance daily and identify testing opportunities.
- Share campaign results, learnings, and next steps with business stakeholders.
- Partner with Product, Design, Engineering, Data, and Brand teams.
- Quality-check tests, segmentation, and complex personalization logic, then deploy campaigns on schedule.
- Troubleshoot and resolve campaign issues.
Requirements
- 4–6+ years of experience in email, CRM, or lifecycle marketing, ideally at a direct-to-consumer or consumer app company.
- Hands-on experience with a marketing automation platform such as Iterable.
- Experience building automated lifecycle flows and troubleshooting issues.
- A track record of managing a full CRM calendar across multiple user segments.
- Strong attention to detail and reliable follow-through.
- Experience running experiments and interpreting results.
- Strong analytical skills, including setting roadmaps and KPIs and turning results into action.
- Excellent organization and project management skills.
- Experience handling multiple competing projects and deadlines.
- Excellent communication skills.
- Basic Figma skills are a plus.
- A creative mindset and customer focus.
- Proactive, collaborative approach and curiosity about new tools and ways of working.
- Comfort with basic HTML and CSS.
- Handlebars experience is a plus.
- Must be based in the United States, as indicated by the application question about current U.S. location.
- Able to work in a New York City office two to three times per week or travel to NYC as business needs require for a remote position.
Benefits
- Medical, dental, and vision insurance.
- Flexible paid time off.
- 401(k) plan.
- Paid parental leave.
- Physical and mental wellbeing benefits, including Wellhub access to virtual workouts and discounted gym memberships, plus Headspace Care covered virtual therapy and unlimited on-demand health support.
- Monthly reimbursement for Wi-Fi and/or cell phone bills.
- Annual Learning & Development reimbursement.
- Opportunity to work at a high-growth company.
- Dynamic, flexible, collaborative startup environment with a highly talented team.