Sun Life — штаб-пәтері Канаданың Торонто қаласында орналасқан жаһандық қаржылық қызметтер компаниясы. 1865 жылы құрылған компания жеке тұлғаларға, бизнеске және ұйымдарға сақтандыру, инвестициялау, қаржылық кеңес беру, әл-ауқатты басқару, денсаулық сақтау және активтерді басқару шешімдерін ұсынады. Sun Life Солтүстік Америкада, Азияда және Еуропада жұмыс істейді, қаржылық қызметтерді денсаулыққа бағытталған ұсыныстармен ұштастыра отырып, тұрақтылыққа, әртүрлілік пен инклюзияға және қоғамға әсер етуге басымдық береді. Оның ауқымды қызметі қаржы, денсаулық сақтау, консалтинг және онымен байланысты қызметтер салаларында жұмыс істейтін командаларды қолдайды.
Manager, Organic Social Media and Community
Lead Sun Life Canada’s organic social strategy across more than 12 channels, shaping community engagement, content, analytics, and AI-enabled discoverability. Support the company’s financial security services through audience-focused planning and team leadership.
Сипаттама
- Set and evolve Sun Life Canada’s organic social media and community strategy across established and emerging platforms.
- Shape each channel’s role and roadmap around audience needs, cultural relevance, brand and business priorities, and discoverability.
- Decide where Sun Life should lead, contribute, listen, or stay out of conversations.
- Tailor the brand’s expression to each platform while keeping it consistent.
- Direct content strategies that put audiences and video first.
- Work with Brand, Creative, Content, SEO, and Discoverability teams.
- Use topical relevance, credible sources, and citation-worthy expertise to guide content planning.
- Oversee proactive community engagement, moderation, and escalation in a regulated environment.
- Turn social listening, audience behaviour, cultural trends, and performance data into practical insights.
- Manage and develop Social Media Consultants.
- Coordinate across teams and guide external partners on integration, governance, content reuse, and operational effectiveness.
- Track and communicate organic social’s contribution to brand, community, discoverability, and business results.
Талаптар
- At least 5–7 years of progressive experience in social media, digital marketing, or content strategy.
- Experience creating and delivering organic social strategies for a large or complex brand.
- A track record of building authentic influencer and creator partnerships.
- Strong strategic judgment paired with the ability to execute hands-on.
- Excellent stakeholder management and communication skills.
- Ability to influence across matrixed organizations and present to senior leaders.
- In-depth knowledge of social platforms, algorithms, community management, and changing audience behaviours.
- Experience using social listening and management tools such as Sprinklr for publishing, engagement, listening, and analytics.
- Strong social analytics and measurement skills, including turning data into business insights.
- Working knowledge of AI, SEO, generative search and LLM discoverability, and emerging digital trends.
- Experience in financial services, insurance, healthcare, or another regulated industry is an asset.
- French and English fluency, spoken and written, is required for Quebec.
- English and French fluency is a strong asset in other locations.
- Experience leading and developing people, including coaching, prioritization, and performance support.
Артықшылықтар
- A workplace focused on continuous learning, development, and improvement.
- Up to six weeks off every five years through the Sabbatical Program.
- Hybrid work with flexibility to work from the office and virtually.
- Employee well-being and mental health support through a positive work culture.
- Eligibility to participate in incentive plans, subject to individual and company performance.