Sun Life is a global financial services company headquartered in Toronto, Canada. Founded in 1865, it provides insurance, investment, financial advice, wealth, health, and asset management solutions for individuals, businesses, and institutions. Sun Life operates across North America, Asia, and Europe, combining financial services with health-focused offerings while emphasizing sustainability, diversity and inclusion, and community impact. Its broad business supports teams working across finance, healthcare, consulting, and related services.
Manager, Organic Social Media and Community
Lead Sun Life Canada’s organic social strategy across more than 12 channels, shaping community engagement, content, analytics, and AI-enabled discoverability. Support the company’s financial security services through audience-focused planning and team leadership.
Canada$85,000 – $128,000 / year
HybridFull-timeMiddleSeniorEnglish RequiredFrench RequiredSocial Media ManagerDescription
- Set and evolve Sun Life Canada’s organic social media and community strategy across established and emerging platforms.
- Shape each channel’s role and roadmap around audience needs, cultural relevance, brand and business priorities, and discoverability.
- Decide where Sun Life should lead, contribute, listen, or stay out of conversations.
- Tailor the brand’s expression to each platform while keeping it consistent.
- Direct content strategies that put audiences and video first.
- Work with Brand, Creative, Content, SEO, and Discoverability teams.
- Use topical relevance, credible sources, and citation-worthy expertise to guide content planning.
- Oversee proactive community engagement, moderation, and escalation in a regulated environment.
- Turn social listening, audience behaviour, cultural trends, and performance data into practical insights.
- Manage and develop Social Media Consultants.
- Coordinate across teams and guide external partners on integration, governance, content reuse, and operational effectiveness.
- Track and communicate organic social’s contribution to brand, community, discoverability, and business results.
Requirements
- At least 5–7 years of progressive experience in social media, digital marketing, or content strategy.
- Experience creating and delivering organic social strategies for a large or complex brand.
- A track record of building authentic influencer and creator partnerships.
- Strong strategic judgment paired with the ability to execute hands-on.
- Excellent stakeholder management and communication skills.
- Ability to influence across matrixed organizations and present to senior leaders.
- In-depth knowledge of social platforms, algorithms, community management, and changing audience behaviours.
- Experience using social listening and management tools such as Sprinklr for publishing, engagement, listening, and analytics.
- Strong social analytics and measurement skills, including turning data into business insights.
- Working knowledge of AI, SEO, generative search and LLM discoverability, and emerging digital trends.
- Experience in financial services, insurance, healthcare, or another regulated industry is an asset.
- French and English fluency, spoken and written, is required for Quebec.
- English and French fluency is a strong asset in other locations.
- Experience leading and developing people, including coaching, prioritization, and performance support.
Benefits
- A workplace focused on continuous learning, development, and improvement.
- Up to six weeks off every five years through the Sabbatical Program.
- Hybrid work with flexibility to work from the office and virtually.
- Employee well-being and mental health support through a positive work culture.
- Eligibility to participate in incentive plans, subject to individual and company performance.