Catena, now known as Pearl Talent, helps organizations build remote teams by connecting them with vetted professionals, particularly from the Philippines and Latin America. Its recruiting process emphasizes strong English communication, modern software skills, and long-term fit. The company offers Managed Services, covering areas such as compliance, payroll, and training, as well as Direct Placement for employers that handle their hires in-house. Its talent solutions support teams across sectors including healthcare, real estate, finance, consulting, and logistics.
Vice President of Marketing — Remote, United States
Lead brand, storytelling, community marketing, and content-led growth for a global talent placement company. Build marketing capabilities that expand audience engagement and generate qualified client opportunities.
Description
- Lead brand positioning, creative direction, and storytelling strategy.
- Identify and develop stories about founders, clients, talent, and communities.
- Create concepts, conduct interviews, develop storyboards, and write scripts.
- Turn interviews into first-person stories, videos, articles, and social content.
- Build founder personal brands on LinkedIn and other platforms.
- Maintain consistent storytelling across the website, LinkedIn, Instagram, and other channels.
- Own marketing strategy for the NY Deep Tech, Operating Room, and Health Command communities.
- Build community brands and expand founder, executive, operator, and prospective-client audiences.
- Develop compelling, shareable events and retreat experiences.
- Convert events into videos, interviews, founder stories, and social content.
- Build and lead the marketing team and external specialist network.
- Recruit and manage specialists across video, editing, copywriting, ghostwriting, design, paid advertising, SEO, and GEO.
- Define creative briefs, production workflows, quality standards, and accountability practices.
- Create repeatable systems for content production and distribution.
- Manage marketing resources and external partners.
- Set KPIs covering reach, virality, engagement, brand loyalty, prospecting, and conversion.
- Track community growth, participation, retention, and audience quality.
- Work with Sales to connect marketing, community, and events with qualified prospects and client acquisition.
- Oversee paid advertising, SEO, GEO, and distribution channels.
- Use performance data to test creative, content, and distribution strategies.
Requirements
- Exceptional storytelling and brand-building ability, with a talent for uncovering human stories and turning them into engaging, shareable content.
- A track record of creating distinctive, memorable, culturally relevant brands and lasting audience loyalty.
- Hands-on creative leadership experience spanning concepts, storyboards, scripts, interviews, and production teams.
- Understanding of organic content reach, engagement, and amplification through founders, creators, employees, customers, and communities.
- Understanding of community-led growth and how to extend offline experiences into online conversations.
- Understanding of how brand activity connects to revenue, qualified prospects, and client acquisition.
- Understanding of both B2B and B2C marketing.
- Ability to build and manage creative teams across copywriting, video production, design, paid advertising, and search.
- An established network of freelancers, creators, and agencies.
- Comfort working directly with founders and executing independently without detailed instructions.
- Alignment with Pearl's mission to change perceptions of exceptional professionals in the Philippines, Latin America, and other global markets.
- Relevant brand-building experience in a high-growth startup, consumer or B2B brand, or community-led business.
- Marketplace, recruiting, staffing, or HR technology experience is helpful but not required.
- High standards combined with a low-ego approach.
Benefits
- Early leadership opportunity with ownership of decisions that shape company growth.
- Permanent fully remote work.
- Unlimited paid time off.
- Global retreats.
- An ambitious, supportive team.
- A low-ego, respectful working culture.