SysMap Solutions is a technology services and consulting company that develops tailored digital solutions for client organizations. Its work spans cloud platforms, Salesforce and CRM systems, mobile applications, user experience, DevOps, machine learning, artificial intelligence, and broader digital transformation initiatives. The company combines software development expertise with a client-focused approach, building complex systems and applications around each customer’s operational and technical needs.
Senior Functional Analyst - Real Estate CRM (Remote)
Senior Functional Analyst focused on improving CRM processes and integrations for the real estate sector. Provides consultative coordination across business, technology, and customer service teams at SysMap Solutions.
Description
- Analyze, model, and improve CRM processes supporting real estate operations.
- Act as the functional bridge between business, technology, and customer service teams.
- Align solutions with commercial strategies and the full development lifecycle, from prospecting through after-sales support.
- Map and optimize pre-sales, sales, and after-sales workflows.
- Understand the operating lifecycle of real estate developments, including leads, reservations, proposals, negotiations, contracts, documentation, and customer journeys.
- Configure CRM capabilities, build automations, establish business rules, and model data entities.
- Translate business needs into functional requirements for development and IT teams.
- Manage backlogs, user stories, and functional documentation in Scrum and Kanban environments.
- Prepare analyses and reports covering sales funnels, conversion, broker performance, and campaigns.
- Support integrations with real estate systems, ERP platforms, sales tools, portals, and financial systems.
Requirements
- Experience supporting sales operations for mid- to high-end real estate developments.
- Knowledge of sector-specific customer service and relationship management practices, including NPS, SAC, and ticket management.
- Experience working in multidisciplinary squads and digital transformation initiatives within the real estate market.
- Strong background in analyzing, modeling, and optimizing CRM processes for real estate operations.
- Experience with CRM platforms such as Microsoft Dynamics, Salesforce, Pipedrive, or comparable systems.
- Knowledge of functional configuration, automation workflows, business rules, and data entity modeling.
- Experience managing backlogs, user stories, and functional documentation through Scrum or Kanban Agile practices.
- Experience producing sales and marketing analyses and reports.
- Knowledge of integrations with ERP systems, sales platforms, portals, and financial systems used in real estate.