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MerchantSpring
MerchantSpring
11 – 50 Employees
eCommerceMarketplaceSaaS
MerchantSpring develops SaaS analytics and reporting software for brands and agencies selling across ecommerce platforms and online marketplaces. Its platform brings sales, profit, advertising, listing, and operational data into a unified marketplace data layer, with connectors for more than 100 marketplaces including Amazon, Walmart, eBay, and Shopify. Through APIs, AI-powered insights, and automated white-label reporting, MerchantSpring helps teams assess retail media performance, profitability, marketplace operations, and overall business health from one system.
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Product Marketing & Content Specialist – Kuala Lumpur Hybrid

Create product messaging and content for MerchantSpring’s SaaS e-commerce analytics platform. Translate product capabilities into customer value, launch content, and qualified sales opportunities.

MYMalaysiaHybridFull-timeJuniorMiddleNo degree requiredEnglish RequiredContent Marketing Manager

Description

  • Build product knowledge through hands-on use, demonstrations, and conversations.
  • Track product releases and understand capabilities, use cases, limitations, and messaging.
  • Partner with Sales and Customer Success by reviewing customer calls and speaking with customers about their goals, questions, and objections.
  • Source relevant examples and customer stories, and verify outcomes before publication.
  • Relate product features to customer challenges and to complementary existing or upcoming features.
  • Select the most relevant benefits to emphasize for each audience and content format.
  • Communicate the product’s value and relevance instead of merely listing features.
  • Maintain a shared library of customer examples, product explanations, and substantiated claims.
  • Create and refine landing pages, feature pages, use-case pages, emails, customer stories, and social content.
  • Prepare launch and campaign content through review and publication.
  • Audit marketing assets to find product value that is missing, outdated, or unclear.
  • Use customer feedback, colleague input, and content performance to set improvement priorities.
  • Report to the Growth Marketing Manager and collaborate with Sales, Partnerships, Client Success, and Product.
  • Support demonstrations, qualified sales conversions, and the timely delivery of high-quality product marketing content.

Requirements

  • 2–5 years of experience in product marketing, content marketing, or a comparable role involving B2B software or another detailed product.
  • Ability to learn product functionality quickly and explain it clearly.
  • Excellent English writing and editing skills, including experience creating website, email, or product content.
  • Ability to make complex information accessible without relying on generic claims.
  • Curiosity, sound judgement, and the ability to ask effective follow-up questions, connect insights to customer needs, and test assumptions.
  • Experience collecting customer insights and working directly with product and customer-facing teams.
  • Ability to manage agreed priorities and carry work from initial idea through publication.
  • Confidence proposing work, explaining its importance, and seeing it through to completion.
  • Eligibility to work in Malaysia.
  • Experience in e-commerce, marketplaces, retail media, or analytics.
  • Experience with an in-house SaaS product, ideally in analytics, reporting, or another feature-rich software category.
  • Working knowledge of HubSpot, Bitbucket, Confluence, Jira, and UserMaven.
  • Basic experience publishing through a CMS.

Benefits

  • Own the company’s first dedicated product marketing position, shaping messaging and contributing to go-to-market strategy.
  • Work directly with the product, customers, and the teams responsible for building it.
  • Develop broader responsibilities as the marketing function expands.
  • Collaborate across teams to create measurable business impact.
  • Join an international team serving clients across the Americas, Europe, and APAC.
  • Work in a hybrid arrangement from a modern co-working space at the Kuala Lumpur office.

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