Havas is a global marketing, media and communications network helping organizations shape brands, reach audiences and manage complex communications programs. Its work spans business transformation, brand strategy and design, creative campaigns, media, customer experience, public relations, public affairs, health and wellness communications, sponsorships, events, partnerships, and large-scale content production. Havas also applies data and artificial intelligence through its Converged.AI approach, while developing research and purpose-led initiatives including Meaningful Brands and Prosumer Reports. The network brings together specialists across advertising, consulting, media and communications to support clients with integrated campaigns and corporate communications worldwide.
Business Analyst, Data Sales
Join Havas DBI’s data marketing and AI strategy team, advising an automotive manufacturer. Analyze sales, after-sales performance, and B2B data to support commercial decisions.
Description
- Partner daily with a major automotive-sector account.
- Validate and use data from repair workshops.
- Build and maintain after-sales performance KPIs.
- Identify performance gaps across networks and dealerships, then recommend improvements.
- Track vehicle inventory, promotions, and incentives, and assess their sales impact.
- Improve lead qualification, scoring, prioritization, and reporting to the network.
- Monitor and communicate sales conversion rates and progress against commercial targets.
- Clean and consolidate data for mid-sized and large accounts.
- Find and integrate vehicle fleet data, and identify high-potential accounts.
- Provide B2B sales teams with scoring tools, targeting capabilities, and dashboards.
- Monitor customer data quality in the cloud platform.
- Set up controls and alerts for interrupted data flows, anomalies, and performance gaps.
- Help advance the analytics roadmap through SQL modeling and documentation.
- Create and maintain Power BI and Tableau dashboards.
- Tell clear stories with data and help business teams build data literacy.
- Measure the return on investment of data media and CRM initiatives.
- Work with the data team to improve the platform and data quality.
Requirements
- Four- or five-year higher education qualification in data, analytics, marketing, or information systems, from a business school, engineering school, university, or equivalent.
- At least four years’ experience as a Business Analyst, Data Analyst, or in a similar role focused on sales and after-sales topics.
- Experience with after-sales, sales performance, or B2B and key account issues is an advantage.
- Strong interest in project management, including scoping requirements, setting priorities, coordinating technical and business teams, user acceptance testing, deployment, and change management.
- Automotive-sector experience is highly valued; otherwise, a strong interest in the sector is essential.
- Comfort working in a consulting environment with daily client contact and varied business stakeholders.
- Advanced SQL skills, including writing complex queries.
- Knowledge of modern data platforms, ideally Google Cloud Platform and BigQuery.
- Knowledge of Dataform or dbt is an advantage.
- Proficiency in Power BI and/or Tableau.
- Python knowledge is an advantage.
- Ability to translate business challenges into data models, metrics, and activation use cases.
- Ability to scope and prioritize work, coordinate business and technical teams, and meet time and quality commitments.
- Ability to resolve data issues, including incomplete sources, master data reconciliation, and third-party data integration.
- Ability to analyze and interpret data for decision-making and demonstrate value creation and ROI.
- Excellent business storytelling and results presentation skills.
- Strong interest in client interaction and helping business teams develop data literacy.
- Excellent written and spoken English.
Benefits
- Work remotely up to two days per week.
- Comfortable, modern agency offices.
- On-site company restaurant.
- Cafeteria offering Starbucks products.
- 25 days of paid leave plus 15 RTT days per year.
- Havas Group benefits include snacks, agency events, Works Council discounts on leisure and travel, concierge services, talks, an on-site gym and sports activities, a sustainable mobility policy, after-work events, and cinema previews.