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Crédit Agricole Alpes Provence
Crédit Agricole Alpes Provence
1,001 – 5,000 Employees
BankingFinance
Crédit Agricole Alpes Provence is a regional mutual bank serving customers and organizations across Bouches-du-Rhône, Vaucluse, and Hautes-Alpes in France. Its activities span retail and professional banking, financing, wealth management, and services for public and institutional clients, delivered through local branches and business centers. The organization combines regional involvement with mutualist principles and maintains recruitment and career programs for employees and prospective candidates.
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Digital Journey Owner – CRO and Web Analytics

Own and improve digital customer journeys for Crédit Agricole Business Digital. Lead conversion optimization, web analytics, A/B testing, and initiatives that improve customer experience and conversion.

FRFranceHybridContractMiddleSeniorFrench RequiredConversion Rate Optimizer

Description

  • Optimize digital journey performance by analyzing customer behavior and journey data
  • Identify friction points, improvement opportunities, and factors influencing performance
  • Monitor conversion, engagement, abandonment, satisfaction, and other key performance indicators
  • Recommend changes that strengthen customer experience and commercial outcomes
  • Evaluate data from Piano Analytics, Contentsquare, and voice-of-customer tools
  • Maintain accurate measurement frameworks and dependable analysis quality
  • Create and oversee the conversion rate optimization roadmap for digital journeys
  • Plan, manage, and evaluate A/B tests and personalization programs
  • Assess the business contribution of journey improvements
  • Capture business needs, formalize requirements, and prepare user stories
  • Prioritize improvements with Product, UX, and IT stakeholders
  • Guide initiatives through production release and assess performance after launch
  • Work closely with UX, Data, IT, Marketing, and business teams
  • Align stakeholders around shared digital performance goals
  • Encourage data-led decisions and a culture of structured experimentation

Requirements

  • At least five years of experience in CRO, Web Analytics, Product Analytics, or digital journey optimization
  • Proficiency with Piano Analytics, Contentsquare, and core digital performance metrics
  • Practical experience running A/B tests, personalization initiatives, and ongoing journey improvements
  • Ability to operate effectively in complex, cross-functional, multi-stakeholder settings
  • Strong analytical and synthesis capabilities with a results-focused approach
  • An independent, curious, proactive professional with strong communication skills
  • Banking or digital application journey experience is advantageous
  • Experience in UX Research, Customer Experience, and regulatory requirements is advantageous
  • Familiarity with Piano Analytics, Contentsquare, Kameleoon, AB Tasty, Adobe Target, Jira, Confluence, Microsoft Teams, Loop, Microsoft 365, and Copilot

Benefits

  • Seven-month fixed-term contract
  • Hybrid work arrangement
  • Full-time employment
  • Management-level status
  • Microsoft 365 and Copilot provided
  • Agile setting with cross-functional collaboration

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