MerchantSpring razvija programsko opremo SaaS za analitiko in poročanje za blagovne znamke in agencije, ki prodajajo prek platform za e-trgovino in spletnih tržnic. Njegova platforma združuje podatke o prodaji, dobičku, oglaševanju, ponudbah in poslovanju v enotno podatkovno plast tržnic ter vključuje povezave z več kot 100 tržnicami, med njimi Amazon, Walmart, eBay in Shopify. MerchantSpring s pomočjo API-jev, vpogledov, podprtih z umetno inteligenco, in avtomatiziranega poročanja z blagovno znamko naročnika ekipam omogoča, da iz enega sistema ocenjujejo uspešnost maloprodajnih medijev, dobičkonosnost, poslovanje na tržnicah in splošno zdravje podjetja.
Product Marketing Executive — MerchantSpring (Kuala Lumpur, Hybrid)
Shape messaging and content for MerchantSpring’s e-commerce analytics SaaS platform. Connect product capabilities with customer needs, campaigns, and sales opportunities.
Opis
- Build practical knowledge of the product through hands-on use, demos, and conversations, staying current on releases, capabilities, use cases, limitations, and terminology.
- Partner with Sales and Customer Success, review customer calls, and speak with customers to understand their goals, questions, and objections.
- Identify useful examples and customer stories, and verify their results before publishing.
- Relate product features to customer problems and to existing and planned features.
- Make feature value clear to customers and show how they can gain further value from the product.
- Select the most relevant benefits for each audience and content piece.
- Show why the product matters instead of simply cataloguing its features.
- Keep a shared record of customer examples, product explanations, and supporting claims.
- Create and refine landing pages, feature and use-case pages, emails, customer stories, and social posts.
- Develop launch and campaign content, guiding it through review and publication.
- Assess marketing materials to find product value that is missing, outdated, or unclear.
- Use feedback from customers and colleagues, along with content performance, to set improvement priorities.
- Report to the Growth Marketing Manager and collaborate with Sales, Partnerships, Client Success, and Product.
Zahteve
- Bring 2–5 years of experience in product marketing, content marketing, or a similar role focused on B2B software or another detailed product.
- Learn product functionality quickly and explain it clearly.
- Write and edit English to a high standard, with experience creating website, email, or product content.
- Make complex information easy to understand without resorting to generic claims.
- Show curiosity and sound judgement: ask useful follow-up questions, connect findings to customer needs, and test assumptions.
- Have experience gathering customer insights and working directly with product and customer-facing teams.
- Manage agreed priorities and carry work from initial idea through publication.
- Proactively recommend work, explain its value, and see it through.
- Be eligible to work in Malaysia.
- Helpful experience includes e-commerce, marketplaces, retail media, or analytics.
- Helpful experience includes working with an in-house SaaS product, ideally analytics, reporting, or complex software with many features.
- Have working knowledge of HubSpot, Bitbucket, Confluence, Jira, and UserMaven.
- Be able to publish basic content in a CMS.
Ugodnosti
- Shape product messaging and contribute to go-to-market strategy in the company’s first dedicated product marketing role.
- Work directly with the product, customers, and the people who build it.
- Take on broader responsibilities as the marketing team grows.
- Collaborate across functions to make an impact throughout the business.
- Join an international team serving clients across the Americas, Europe, and APAC.
- Work on a hybrid basis from a modern co-working space at the Kuala Lumpur office.