MerchantSpring izstrādā SaaS analītikas un pārskatu veidošanas programmatūru zīmoliem un aģentūrām, kas pārdod e-komercijas platformās un tiešsaistes tirdzniecības vietās. Tās platforma apvieno pārdošanas, peļņas, reklāmas, preču piedāvājumu un darbības datus vienotā tirdzniecības vietu datu slānī, nodrošinot savienojumus ar vairāk nekā 100 tirdzniecības vietām, tostarp Amazon, Walmart, eBay un Shopify. Izmantojot API, ar mākslīgo intelektu darbinātas atziņas un automatizētu pārskatu veidošanu ar uzņēmuma zīmolu, MerchantSpring palīdz komandām no vienas sistēmas novērtēt mazumtirdzniecības mediju veiktspēju, rentabilitāti, darbību tirdzniecības vietās un uzņēmuma vispārējo stāvokli.
Product Marketing Executive — MerchantSpring (Kuala Lumpur, Hybrid)
Shape messaging and content for MerchantSpring’s e-commerce analytics SaaS platform. Connect product capabilities with customer needs, campaigns, and sales opportunities.
Apraksts
- Build practical knowledge of the product through hands-on use, demos, and conversations, staying current on releases, capabilities, use cases, limitations, and terminology.
- Partner with Sales and Customer Success, review customer calls, and speak with customers to understand their goals, questions, and objections.
- Identify useful examples and customer stories, and verify their results before publishing.
- Relate product features to customer problems and to existing and planned features.
- Make feature value clear to customers and show how they can gain further value from the product.
- Select the most relevant benefits for each audience and content piece.
- Show why the product matters instead of simply cataloguing its features.
- Keep a shared record of customer examples, product explanations, and supporting claims.
- Create and refine landing pages, feature and use-case pages, emails, customer stories, and social posts.
- Develop launch and campaign content, guiding it through review and publication.
- Assess marketing materials to find product value that is missing, outdated, or unclear.
- Use feedback from customers and colleagues, along with content performance, to set improvement priorities.
- Report to the Growth Marketing Manager and collaborate with Sales, Partnerships, Client Success, and Product.
Prasības
- Bring 2–5 years of experience in product marketing, content marketing, or a similar role focused on B2B software or another detailed product.
- Learn product functionality quickly and explain it clearly.
- Write and edit English to a high standard, with experience creating website, email, or product content.
- Make complex information easy to understand without resorting to generic claims.
- Show curiosity and sound judgement: ask useful follow-up questions, connect findings to customer needs, and test assumptions.
- Have experience gathering customer insights and working directly with product and customer-facing teams.
- Manage agreed priorities and carry work from initial idea through publication.
- Proactively recommend work, explain its value, and see it through.
- Be eligible to work in Malaysia.
- Helpful experience includes e-commerce, marketplaces, retail media, or analytics.
- Helpful experience includes working with an in-house SaaS product, ideally analytics, reporting, or complex software with many features.
- Have working knowledge of HubSpot, Bitbucket, Confluence, Jira, and UserMaven.
- Be able to publish basic content in a CMS.
Priekšrocības
- Shape product messaging and contribute to go-to-market strategy in the company’s first dedicated product marketing role.
- Work directly with the product, customers, and the people who build it.
- Take on broader responsibilities as the marketing team grows.
- Collaborate across functions to make an impact throughout the business.
- Join an international team serving clients across the Americas, Europe, and APAC.
- Work on a hybrid basis from a modern co-working space at the Kuala Lumpur office.