American Express este o companie globală de servicii financiare care activează în domeniile bancar, financiar și al plăților între companii. Activitatea sa include carduri de credit pentru consumatori, companii și corporații; servicii de plată și pentru comercianți; conturi de economii, certificate de depozit și împrumuturi personale; precum și programe de recompense, programe de călătorii, soluții de plată pentru companii, educație financiară, servicii de securitate și asistență pentru membrii care dețin carduri și pentru comercianți.
Senior Marketing Executive, Platinum Cards — Hong Kong
Lead marketing campaigns, partnerships, and premium customer experiences for American Express Platinum and Charge products in Hong Kong. The role focuses on portfolio growth and compliant customer engagement.
Descriere
- Plan and deliver integrated marketing campaigns, Cardmember engagement initiatives, and portfolio programs that meet business and customer goals.
- Work with external partners, agencies, and vendors to deliver campaigns, customer offers, premium events, and Cardmember experiences.
- Develop and oversee customer communications across channels, keeping messages engaging, consistent with brand standards, and aligned with business and compliance requirements.
- Work with cross-functional teams on portfolio initiatives, project timelines, risk and control processes, and governance.
- Assess campaign, partnership, and event performance, then use results and learnings to recommend ways to improve marketing effectiveness and Cardmember engagement.
- Lead marketing, partnership, and customer engagement initiatives for the Platinum portfolio.
- Manage partner relationships, premium customer experiences, and portfolio initiatives in line with internal governance and risk and control requirements.
Cerințe
- Bachelor’s degree in marketing, business administration, communications, or a related field.
- Three to four years of relevant experience in marketing, campaign management, customer engagement, partnerships, or a related area.
- Experience in financial services or at an agency serving financial institutions is an advantage.
- Demonstrated project and stakeholder management skills, including the ability to manage competing priorities and work across teams.
- Practical experience developing marketing communications, managing agencies or external partners, and delivering campaigns, events, or customer engagement initiatives.
- Strong written and spoken English and Chinese, attention to detail, and sound commercial awareness.
- Able to work independently, use good judgment, and take ownership in a fast-paced environment.
- Employment is conditional on successfully completing a background verification check, subject to applicable laws and regulations.
Beneficii
- Competitive base salary.
- Bonus incentives.
- Support for financial well-being and retirement.
- Medical, dental, vision, life insurance, and disability coverage, depending on location.
- Flexible hybrid, onsite, or virtual working arrangements, depending on the role and business needs.
- Generous paid parental leave, depending on location.
- Free access to global onsite wellness centers staffed by nurses and doctors, depending on location.
- Free, confidential counseling through the Healthy Minds program.
- Career development and training opportunities.