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Valtech
Valtech
5.001 – 10.000 Angajați
Sponsor pentru viza H1BConsultanțăMarketingSaaS
Valtech este o agenție digitală globală care ajută organizațiile să îmbunătățească experiențele clienților și să își dezvolte afacerile digitale. Activitatea sa reunește tehnologia, marketingul, datele și inteligența artificială pentru a sprijini inițiativele comerciale, transformarea digitală a întreprinderilor și îmbunătățirea performanței de marketing. Cu echipe și birouri în întreaga lume, Valtech colaborează cu companii pentru strategii digitale, inovarea experiențelor și utilizarea practică a datelor în vederea construirii unor viitoruri digitale mai eficiente.
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Senior Digital Marketing Specialist — Valtech, Remote Canada

Lead CRM, email lifecycle, and marketing operations for B2B clients at Valtech. Shape automated campaigns, customer journeys, analytics, and marketing transformation initiatives.

CACanada
85.000 $ – 114.000 $ / an
RemoteNormă întreagăSeniorLimbă Obligatorie: englezăMarketing digital
Cloud

Descriere

  • Lead end-to-end email and CRM strategy for B2B clients, covering lifecycle mapping, segmentation, lead nurturing, and customer journey design.
  • Turn business goals into full-funnel lifecycle programs that support demand generation, pipeline growth, retention, and account expansion.
  • Create audience-focused journeys using first-party data, behavioral and firmographic segmentation, lead scoring, and AI-assisted personalization.
  • Develop lifecycle roadmaps and strategic recommendations informed by performance data and business priorities.
  • Coordinate email and CRM activity with paid media, social, content, and integrated marketing campaigns.
  • Present lifecycle strategies, recommendations, and performance evaluations to stakeholders.
  • Own CRM and marketing automation strategy, governance, platform administration, and operating standards.
  • Create and improve automated nurture programs, triggered campaigns, behavioral workflows, and customer journeys.
  • Manage segmentation, lead scoring, data enrichment, audience targeting, data quality, governance, and compliance.
  • Administer content marketing and workflow platforms, including workflows, templates, automations, and user access.
  • Oversee integrations across content platforms, DAM, CMS, analytics, CRM, and other marketing technology systems.
  • Support platforms through troubleshooting, user assistance, training, documentation, and onboarding resources.
  • Direct complete email campaign delivery from briefing and segmentation through creative direction, production, QA, deployment, and analysis.
  • Run A/B and multivariate tests across messaging, journey paths, audience groups, and delivery times.
  • Monitor deliverability, sender reputation, list hygiene, compliance, and overall campaign health.
  • Own reporting and performance analysis for email, CRM, lifecycle marketing, and content operations.
  • Measure engagement, conversions, pipeline contribution, retention, revenue impact, and campaign performance.
  • Convert performance findings into practical recommendations and business insights.
  • Serve as the senior client contact for email, CRM, and marketing operations.
  • Provide strategic direction, campaign planning, lifecycle frameworks, workflow documentation, operating processes, and performance reporting.
  • Partner with media, strategy, content, experience, creative, and analytics teams on integrated marketing solutions.
  • Report to the VP of Media while working closely with internal teams and client stakeholders.

Cerințe

  • Bring 6–8 or more years of experience in email marketing, lifecycle marketing, CRM strategy, marketing operations, or digital marketing.
  • B2B or agency experience is preferred.
  • Demonstrate hands-on experience with CRM and marketing automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, Pardot, Eloqua, or comparable tools.
  • Have managed lifecycle marketing programs, customer journeys, segmentation frameworks, and lead nurturing initiatives.
  • Have administered content marketing, workflow, or project management platforms such as Optimizely, Monday.com, Workfront, or equivalent systems.
  • Understand marketing operations, content production workflows, stakeholder coordination, and process improvement.
  • Have integrated CRM, marketing automation, DAM, CMS, analytics, and sales systems.
  • Understand email deliverability, compliance obligations, and customer data management practices.
  • Have worked with analytics and data teams on reporting, attribution, and performance measurement.
  • Bring strong organization, communication, and presentation skills.
  • Can manage multiple stakeholders and competing priorities in a fast-moving environment.
  • Can work independently while contributing to a collaborative team.
  • Experience with Agile methods and consulting is required.
  • Québec-based candidates must be fluent in English.
  • Applicants must be located in Ontario or Québec.

Beneficii

  • Choose from Gold, Silver, or Bronze insurance modules, with employer contributions of up to 80% depending on the selected module.
  • Receive short- and long-term disability coverage.
  • Access Dialogue virtual healthcare services through Sun Life.
  • Use the Employee and Family Assistance Program.
  • Receive comprehensive mental health support.
  • Use a $500 Personal Spending Account for healthcare, fitness memberships, public transit, office supplies, or RRSP contributions.
  • Participate in an RRSP retirement plan with 100% employer matching through DPSP, up to 4%.
  • Access flexible vacation arrangements, including 5 days during probation and prorated vacation afterward.
  • Receive a $30 monthly Personal Technology Reimbursement from the first day.
  • Benefit from a winter holiday office closure.
  • Use flexible scheduling throughout the year.
  • Access growth, continuous learning, professional development, and international career opportunities.
  • Join an inclusive and collaborative workplace culture.

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