Valtech
Valtech
Valtech — ұйымдарға клиенттік тәжірибені жақсартуға және цифрлық бизнесін дамытуға көмектесетін жаһандық цифрлық агенттік. Оның жұмысы сауда бастамаларын, кәсіпорындардың цифрлық трансформациясын және маркетинг тиімділігін арттыруды қолдау үшін технологияларды, маркетингті, деректерді және жасанды интеллектіні біріктіреді. Әлемнің түкпір-түкпіріндегі командалары мен кеңселері арқылы Valtech компаниялармен цифрлық стратегия, тәжірибе инновациясы және тиімдірек цифрлық болашақты қалыптастыру үшін деректерді практикалық пайдалану бағыттарында серіктестік орнатады.

Senior Digital Marketing Specialist — Valtech, Remote Canada

Lead CRM, email lifecycle, and marketing operations for B2B clients at Valtech. Shape automated campaigns, customer journeys, analytics, and marketing transformation initiatives.

Сипаттама

  • Lead end-to-end email and CRM strategy for B2B clients, covering lifecycle mapping, segmentation, lead nurturing, and customer journey design.
  • Turn business goals into full-funnel lifecycle programs that support demand generation, pipeline growth, retention, and account expansion.
  • Create audience-focused journeys using first-party data, behavioral and firmographic segmentation, lead scoring, and AI-assisted personalization.
  • Develop lifecycle roadmaps and strategic recommendations informed by performance data and business priorities.
  • Coordinate email and CRM activity with paid media, social, content, and integrated marketing campaigns.
  • Present lifecycle strategies, recommendations, and performance evaluations to stakeholders.
  • Own CRM and marketing automation strategy, governance, platform administration, and operating standards.
  • Create and improve automated nurture programs, triggered campaigns, behavioral workflows, and customer journeys.
  • Manage segmentation, lead scoring, data enrichment, audience targeting, data quality, governance, and compliance.
  • Administer content marketing and workflow platforms, including workflows, templates, automations, and user access.
  • Oversee integrations across content platforms, DAM, CMS, analytics, CRM, and other marketing technology systems.
  • Support platforms through troubleshooting, user assistance, training, documentation, and onboarding resources.
  • Direct complete email campaign delivery from briefing and segmentation through creative direction, production, QA, deployment, and analysis.
  • Run A/B and multivariate tests across messaging, journey paths, audience groups, and delivery times.
  • Monitor deliverability, sender reputation, list hygiene, compliance, and overall campaign health.
  • Own reporting and performance analysis for email, CRM, lifecycle marketing, and content operations.
  • Measure engagement, conversions, pipeline contribution, retention, revenue impact, and campaign performance.
  • Convert performance findings into practical recommendations and business insights.
  • Serve as the senior client contact for email, CRM, and marketing operations.
  • Provide strategic direction, campaign planning, lifecycle frameworks, workflow documentation, operating processes, and performance reporting.
  • Partner with media, strategy, content, experience, creative, and analytics teams on integrated marketing solutions.
  • Report to the VP of Media while working closely with internal teams and client stakeholders.

Талаптар

  • Bring 6–8 or more years of experience in email marketing, lifecycle marketing, CRM strategy, marketing operations, or digital marketing.
  • B2B or agency experience is preferred.
  • Demonstrate hands-on experience with CRM and marketing automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, Pardot, Eloqua, or comparable tools.
  • Have managed lifecycle marketing programs, customer journeys, segmentation frameworks, and lead nurturing initiatives.
  • Have administered content marketing, workflow, or project management platforms such as Optimizely, Monday.com, Workfront, or equivalent systems.
  • Understand marketing operations, content production workflows, stakeholder coordination, and process improvement.
  • Have integrated CRM, marketing automation, DAM, CMS, analytics, and sales systems.
  • Understand email deliverability, compliance obligations, and customer data management practices.
  • Have worked with analytics and data teams on reporting, attribution, and performance measurement.
  • Bring strong organization, communication, and presentation skills.
  • Can manage multiple stakeholders and competing priorities in a fast-moving environment.
  • Can work independently while contributing to a collaborative team.
  • Experience with Agile methods and consulting is required.
  • Québec-based candidates must be fluent in English.
  • Applicants must be located in Ontario or Québec.

Артықшылықтар

  • Choose from Gold, Silver, or Bronze insurance modules, with employer contributions of up to 80% depending on the selected module.
  • Receive short- and long-term disability coverage.
  • Access Dialogue virtual healthcare services through Sun Life.
  • Use the Employee and Family Assistance Program.
  • Receive comprehensive mental health support.
  • Use a $500 Personal Spending Account for healthcare, fitness memberships, public transit, office supplies, or RRSP contributions.
  • Participate in an RRSP retirement plan with 100% employer matching through DPSP, up to 4%.
  • Access flexible vacation arrangements, including 5 days during probation and prorated vacation afterward.
  • Receive a $30 monthly Personal Technology Reimbursement from the first day.
  • Benefit from a winter holiday office closure.
  • Use flexible scheduling throughout the year.
  • Access growth, continuous learning, professional development, and international career opportunities.
  • Join an inclusive and collaborative workplace culture.

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