Capital.com este o companie fintech care dezvoltă o platformă digitală accesibilă de tranzacționare și o aplicație pentru utilizatori din Europa și din alte piețe. Oferta sa combină instrumente de tranzacționare cu un flux inteligent de știri, conținut financiar și resurse educaționale menite să îi ajute pe utilizatori să interacționeze cu piețele financiare cu mai multă încredere. Platforma este disponibilă în 23 de limbi, iar Capital.com își desfășoară activitatea sub supravegherea unor autorități de reglementare financiară, inclusiv Autoritatea de Conduită Financiară din Regatul Unit și Comisia Australiană pentru Valori Mobiliare și Investiții.
Senior CRM Marketing Manager, Capital.com – Warsaw Hybrid
Lead CRM strategy, lifecycle campaigns, segmentation, and optimisation for Capital.com’s global digital trading platform. Drive client engagement and revenue across international markets.
Descriere
- Shape and manage Capital.com’s CRM approach to strengthen client engagement and revenue across markets
- Set CRM channel strategy covering audiences, cadence, sequencing, and contact policies
- Coordinate the integrated CRM campaign calendar and resolve competing priorities
- Lead market-specific, educational, and automated campaigns focused on engagement and revenue
- Develop lifecycle segmentation, personalisation, and experimentation strategies
- Convert local-market priorities into practical CRM plans
- Measure campaign performance, produce reporting, and lead optimisation efforts
- Work with CRM Operations and MarTech on delivery, tooling, and data needs
Cerințe
- Substantial CRM or lifecycle marketing experience within a complex, multi-market organisation
- A track record of generating measurable gains in engagement, revenue, or client value
- Advanced knowledge of segmentation, personalisation, automation, and experimentation
- Strong analytical ability and campaign performance expertise
- Excellent stakeholder management, organisation, and prioritisation skills
- Hands-on experience with CRM platforms, customer data, marketing technology, and AI-supported campaign automation
- Experience in financial services or another regulated industry is preferred
Beneficii
- Competitive salary
- Work-life harmony
- Generous annual leave
- Employee referral programme with rewards
- Medical insurance
- Pension plans
- Benefits and perks tailored to the location
- An additional 30 days to work remotely from anywhere in the world, subject to restrictions
- Two extra paid volunteer days each year