MTN Uganda is a telecommunications company and subsidiary of MTN Group, providing voice, data, mobile money, fixed-line and internet services in Uganda. Its work spans telecom networks and consumer financial services, with teams supporting connectivity and mobile money products for customers.
Senior Digital Marketing and Communications Team Lead
Lead digital marketing and communications for MoMo PSB, shaping its fintech brand voice and storytelling. Drive campaigns, social communities, lifecycle messaging, and product adoption.
Aprašymas
- Build a locally relevant content framework grounded in storytelling, brand archetypes, and audience psychology.
- Lead development of campaigns, product explainers, community stories, brand assets, and thought leadership.
- Maintain consistent brand voice, sentiment, and messaging across channels.
- Create a content engine spanning short-form, flagship, educational, and culture-focused formats.
- Turn products, data, and insights into stories that increase growth and usage.
- Set the brand’s digital narrative and communications strategy across platforms.
- Coordinate with PR to align messaging across earned, owned, shared, and paid media.
- Use sentiment analysis to safeguard the brand across digital channels.
- Direct social media strategy, editorial planning, publishing, storytelling, amplification, and engagement.
- Grow MoMo communities among users, creators, merchants, agents, affiliates, and young people.
- Use social listening and audience insights to respond to trends, culture, and customer sentiment.
- Coordinate brand advocates and stakeholders to strengthen advocacy and cultural relevance.
- Oversee content and messaging for email, newsletters, push notifications, SMS, and in-app communications.
- Develop narrative-led lifecycle journeys for onboarding, activation, usage, education, and retention.
- Lead digital creative development and campaign planning across brand, product, and performance work.
- Partner with brand, product, and growth teams to clarify messages, segment audiences, and maintain execution quality.
- Coordinate campaigns across ATL, digital, social, PR, field, and partnership channels.
- Develop audience matrices and content plans tailored to each channel.
- Distribute content across video, text, GIFs, user-generated content, long-form and short-form pieces, interactive media, and emerging formats.
- Shape website and landing-page content structure, product stories, and brand messaging.
- Support search rankings, keyword alignment, and creative and messaging optimization for websites and app stores.
- Establish standards for brand voice, tone, style, archetypes, and content.
- Lead the brand communications playbook, governance guidelines, and approval processes.
- Support crisis communications and message alignment in sensitive situations.
Reikalavimai
- Bachelor’s degree in marketing, mass communication, or a related discipline.
- Three to seven years of experience in digital marketing, marketing communications, content marketing, or related work.
- Fintech experience is an advantage.
- A strong portfolio of previous work is required, with a portfolio link.
- Excellent storytelling and content architecture skills.
- Creative thinker with practical content creation experience.
- Strong knowledge of digital culture, platforms, formats, and the creator economy.
- Experience creating brand archetypes, voice guidelines, and messaging systems.
- Solid experience in social media strategy, community building, and digital communications.
- Skilled in shaping narratives, planning communications, and engaging audiences based on sentiment.
- Experience producing varied content, including video, scripts, carousels, blogs, and user-generated content.
- Skilled in campaign planning, cross-channel coordination, and digital-first brand building.
- Experience working with media, PR, creative agencies, production teams, and influencers.
- Strong grounding in consumer and content psychology, and audience mapping.
- Able to turn user insights into content that prompts emotional engagement and action.
- Able to manage content calendars, production workflows, and agile creative processes.
- Comfortable working at pace, managing creators and agencies, and delivering consistently.