Lavu Inc. develops cloud-based point-of-sale and restaurant management software for food and beverage businesses. Its platform brings together iPad-based POS, online ordering, kitchen display systems, payment processing, payroll, loyalty tools, menu management, reporting, and third-party integrations. The company supports quick-service, full-service, and specialty food venues seeking to coordinate daily operations and manage multiple locations through one connected system.
Vice President of Sales – Tampa, FL (Hybrid)
Lead Marty AI’s commercial strategy for Lavu’s restaurant operating platform. Sell analytical intelligence engagements to CFOs and COOs at multi-unit restaurant groups.
Description
- Create the commercial motion from the ground up while closing business
- Generate pipeline through trigger events such as executive hires, private-equity acquisitions, minimum-wage increases, post-audit budget cycles, and Department of Labor activity
- Conduct discovery and connect prospects’ portfolio cash exposure to the value of the offering
- Close audit engagements and transition customers to subscription plans
- Manage the complete sales cycle independently, without handoffs or an established support structure
- Develop the outbound engine through account-list creation, trigger-event research, Clay and Sales Navigator workflows, and outreach sequences
- Write targeted outbound emails and manage active sales opportunities
- Coordinate delivery with the CEO and present customer findings
- Record wins, losses, sales processes, and repeatable patterns
- Translate market objections, integration requirements, and effective messaging into product direction
- Recruit and hire the future sales team after validating the customer profile
- Work closely with the CEO as a member of the leadership team
Requirements
- Demonstrated hunting ability with a primarily self-generated pipeline in prior roles
- A repeatable system for identifying accounts, creating urgency, and reaching decision-makers without warm introductions
- A record of closing middle-market deals worth $100,000–$300,000
- Experience closing deals within weeks to a few months, rather than relying on transactional volume or an 18-month enterprise sales cycle
- Experience selling analytical products, including data, intelligence, business performance software, fintech, or workforce analytics
- Ability to connect analytical findings to financial impact on a CFO’s P&L
- Excellent written communication and the ability to craft specific outbound emails
- Comfort building the full commercial motion without RevOps, a content team, or established brand awareness
- Restaurant industry experience is helpful but not required
- Experience selling to CFO and COO buyers in the middle market
- Experience selling to restaurant groups, hospitality operators, or multi-unit food-service businesses is a strong advantage
- Background with data or intelligence software companies, restaurant technology, BI platforms, or workforce analytics is a strong advantage
- Experience in a founder-led, pre-scale company is a strong advantage
- A personal network of CFOs, COOs, or multi-unit operators at restaurant groups with 10–200 locations is a strong advantage
- Candidates based in Tampa are strongly preferred; relocation may be possible for an ideal candidate
Benefits
- Meaningful equity
- Potential personal earnings comfortably above $220,000 when quota is exceeded
- Relocation may be possible for an ideal candidate
- Direct influence over pricing, packaging, and go-to-market strategy
- Regular in-person collaboration with the CEO
- Participation on the leadership team