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RSM US LLP is the U.S. member firm of RSM International, serving primarily middle market businesses through assurance, tax, and consulting services. Its work combines sector knowledge with practical business advice, helping clients address complex operational and strategic challenges, strengthen performance, and pursue sustainable growth.
Marketing Manager, B2B Go-to-Market Strategy – Chicago Onsite
Lead buyer-focused B2B go-to-market programs for RSM US LLP, a global professional-services provider. Connect brand strategy, demand generation, pipeline development, and revenue growth across enterprise campaigns.
Description
- Lead strategy and execution for integrated enterprise go-to-market marketing programs
- Work with business leaders to clarify strategic priorities, growth objectives, target markets, and commercial results
- Bring together priorities across service lines, industries, buyer groups, and markets to create consistent external narratives
- Use buyer research, buying-group behavior, decision triggers, and barriers to shape program strategy, messaging, and activation
- Design integrated GTM strategies spanning audiences, buyer challenges, positioning, value propositions, journey stages, campaign routes, and performance measures
- Develop strategic briefs and decision frameworks that align cross-functional teams around buyer-centered stories
- Turn technical, operational, and organizational complexity into thought leadership, campaign content, and external experiences
- Coordinate campaigns across paid, earned, owned, and seller-led channels
- Create brand-to-demand architectures connecting awareness and preference with engagement, lead progression, opportunities, pipeline, and revenue
- Track full-funnel results and refine investment, sequencing, messaging, and activation
- Report program results, business impact, risks, dependencies, and recommended actions to senior stakeholders
- Define operating cadences, decision rights, responsibilities, and dependencies for matrixed teams
- Assess requests and opportunities by enterprise priorities, buyer relevance, business impact, available resources, and portfolio fit
- Contribute to marketing learning and development initiatives
- Support cross-firm projects that strengthen marketing and demand-generation capabilities
- Train Lines of Business, Industry, and Sales teams on the portfolio
Requirements
- Bachelor’s degree required
- Strong written and verbal communication abilities
- Proficiency with Microsoft Word, Excel, and PowerPoint
- Excellent project management, critical-thinking, and organizational capabilities
- Willingness to learn, understand, and use AI in the firm’s tools and platforms
- Ability to quickly learn new subject areas
- Five to seven years of B2B marketing or growth leadership experience
- Success managing marketing and relationship-development programs in managed services is preferred
- Comprehensive knowledge of marketing channels
- Strong ownership mindset and determination to deliver results
- Collaborative approach with the ability to work toward shared team goals
- Ability to lead important conversations and influence decisions with stakeholders and colleagues
- Exceptional presentation abilities
- Demonstrated experience working in a complex, matrixed environment
- Entry-level candidates who require sponsorship now or in the future are not intended to be hired
Benefits
- Competitive compensation and benefits package
- Flexible scheduling
- Discretionary bonus tied to firm and individual performance
- Reasonable accommodations for people with disabilities
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