Harbor Compliance अमेरिका के विभिन्न राज्यों में काम करने वाले व्यवसायों, गैर-लाभकारी संस्थाओं और पेशेवर साझेदारों के लिए नियामक अनुपालन सॉफ़्टवेयर को प्रबंधित सेवाओं के साथ जोड़ती है। इसके समाधान संस्था गठन और रखरखाव, लाइसेंसिंग, कर पंजीकरण, पंजीकृत एजेंट सेवाओं और रिकॉर्ड प्रबंधन में सहायता करते हैं। Entity Manager, License Manager, Tax Manager और Records Manager जैसे उपकरण कंपनी के Compliance Core™ एल्गोरिदम का उपयोग करके फाइलिंग को व्यवस्थित करते हैं और सरकारी आवश्यकताओं की निगरानी करते हैं। Harbor Compliance संस्थाओं को नवीनीकरण बनाए रखने, प्रशासनिक जोखिम कम करने और राज्यों की सीमाओं के पार विस्तार करते समय अच्छी स्थिति में बने रहने में मदद करने के लिए ऑनबोर्डिंग, प्रबंधित फाइलिंग और सहायता भी प्रदान करती है।
Director of Demand Generation, Digital Marketing — United States Remote
Lead demand generation for Harbor Compliance by scaling paid, organic, web, and product-led acquisition. Drive self-service conversion, measurement, and mid-market pipeline growth for its entity compliance platform.
विवरण
- Set demand generation strategy and the roadmap across all brands
- Generate qualified pipeline and new ARR growth
- Build, manage, and develop a high-performing demand generation team
- Own the web estate and conversion experience, with the Web Developer reporting directly to you
- Plan and run A/B and multivariate tests across landing pages, campaigns, and conversion journeys
- Expand qualified pipeline through GEO and SEO strategy, content, and multichannel demand campaigns
- Partner with Sales leadership on messaging, targeting, lead quality, pipeline, and conversion goals
- Manage acquisition efficiency across brands and funnels using LTV-to-CAC as the investment benchmark
- Create data-driven reporting standards and turn web analytics and campaign results into executive insights
- Lead the transition from sales-led to product-led growth through self-service acquisition and conversion paths
- Expand demand among mid-market and larger customers
- Establish the measurement and attribution foundation, including dependable tracking, definitions, and reporting standards
- Partner with Product, Product Marketing, and Finance on pricing, packaging, and demand-side execution of pricing changes
- Own competitive positioning in paid channels and maintain disciplined acquisition payback
- Work with Product Marketing on positioning, messaging, industry-specific conversion paths, and campaign feedback
- Coordinate with Lifecycle and Customer Marketing on demand handoff, retention, and expansion alignment
आवश्यकताएँ
- At least 7 years of B2B marketing experience leading demand generation across sales-led and product-led motions
- At least 3 years of experience managing people
- Demonstrated success building and developing high-performing marketing teams
- Proven ownership of revenue and efficiency measures, including ARR contribution and CAC, in a high-growth setting
- Technical proficiency with marketing automation, CRM systems such as HubSpot, and web analytics tools including GA4
- Ability to connect marketing programs to sales objectives
- Experience creating a self-service motion that complements the sales organization
- Strong record of identifying funnel friction and delivering practical, measurable improvements
- Direct experience launching or scaling self-service or product-led acquisition within a formerly sales-led company
- Experience positioning products and generating demand for new audiences, including mid-market and enterprise buyers
- Experience developing funnels, content, and channels for mid-market and enterprise audiences
- Meaningful involvement in pricing and packaging decisions and go-to-market leadership for a pricing change
- Experience implementing or rebuilding marketing measurement and attribution
- Experience running demand generation across multiple brands or business units
- Advanced knowledge of SEO-informed content strategy and pipeline generation
- Familiarity with AI-enabled outbound tools and workflows, including Clay, Apollo, and enrichment or automation platforms
- Practical understanding of conversion-focused UX and funnel optimization methods
- Commercial understanding of pricing, packaging, and monetization
- Understanding of product-led growth, including self-service onboarding, in-product conversion, and sales handoffs
लाभ
- Health coverage
- Flexible paid time off
- Parental leave
- Fertility and adoption support
- 401(k) plan
- Education reimbursement
- Reasonable accommodations throughout the application and interview process
- Ability to request an alternative evaluation process or opt out of automated assessment steps where required by regional regulations