California Closets designs and installs custom storage for homes, including closets, wardrobes, and garage systems. Its design consultants work with clients in person or virtually to plan spaces around their needs, style, and budget, using 3D models to show the proposed design. The company uses materials sourced from North America and Europe and provides professional installation. California Closets operates in home improvement and construction, with consulting as part of its design process.
Senior Manager, CRM Campaign Strategy and Insights
Lead direct mail strategy, campaign analytics, and customer insights for California Closets. Drive customer engagement and revenue across its custom storage solutions business.
Tavsif
- Build and optimize customer marketing programs to generate leads, deepen engagement, encourage repeat business, and grow revenue.
- Shape CRM strategies for acquisition, retention, reactivation, referrals, and customer lifetime value.
- Use behavioral, demographic, transactional, and geographic data to find segmentation and targeting opportunities.
- Set audience, offer, messaging, and contact strategies.
- Recommend campaign testing and optimization plans.
- Oversee direct mail campaigns from audience selection and setup through production scheduling, delivery, and post-campaign analysis.
- Coordinate with direct mail agencies, printers, data providers, and marketing vendors.
- Keep campaign deliverables accurate, on schedule, and within budget.
- Set reporting methods, KPIs, measurement frameworks, attribution approaches, and performance benchmarks.
- Design and assess control groups and holdouts, and conduct incrementality analyses and performance comparisons.
- Assess cross-channel results across direct mail, email, and other CRM programs.
- Prepare reports, dashboards, presentations, and recommendations for executive audiences.
- Check campaign data, calculations, assumptions, and reporting outputs for accuracy.
- Manage CRM campaign calendars, priorities, timelines, and stakeholder communications.
- Write campaign briefs and execution plans.
- Coordinate work across marketing, creative, analytics, technology, and franchise teams.
- Ensure campaigns meet brand, legal, privacy, and operational standards.
- Help assess and implement new CRM programs, technologies, tools, and capabilities.
- Maintain documentation, best practices, and operating procedures.
Talablar
- Bachelor’s degree in marketing, business, analytics, statistics, or a related field.
- At least seven years of experience in CRM, lifecycle marketing, database marketing, or a related discipline.
- Substantial hands-on experience developing, running, and measuring direct mail programs.
- Strong knowledge of campaign measurement, attribution models, testing frameworks, incrementality analysis, and performance analytics.
- Ability to turn campaign results into practical business insights and recommendations for stakeholders and leaders.
- Advanced Excel skills, including pivot tables, lookups, campaign analysis, and data interpretation.
Imtiyozlar
- Bonus.
- Equal opportunity employer.
- Applicant information is handled confidentially under EEO guidelines.