California Closets proiectează și instalează soluții de depozitare personalizate pentru locuințe, inclusiv dulapuri, dressinguri și sisteme pentru garaje. Consultanții săi de design lucrează cu clienții față în față sau virtual pentru a planifica spații adaptate nevoilor, stilului și bugetului acestora, folosind modele 3D pentru a prezenta proiectul propus. Compania utilizează materiale provenite din America de Nord și Europa și oferă servicii profesionale de instalare. California Closets activează în domeniul îmbunătățirii locuințelor și al construcțiilor, iar consultanța face parte din procesul său de design.
Senior Manager, CRM Campaign Strategy and Insights
Lead direct mail strategy, campaign analytics, and customer insights for California Closets. Drive customer engagement and revenue across its custom storage solutions business.
Descriere
- Build and optimize customer marketing programs to generate leads, deepen engagement, encourage repeat business, and grow revenue.
- Shape CRM strategies for acquisition, retention, reactivation, referrals, and customer lifetime value.
- Use behavioral, demographic, transactional, and geographic data to find segmentation and targeting opportunities.
- Set audience, offer, messaging, and contact strategies.
- Recommend campaign testing and optimization plans.
- Oversee direct mail campaigns from audience selection and setup through production scheduling, delivery, and post-campaign analysis.
- Coordinate with direct mail agencies, printers, data providers, and marketing vendors.
- Keep campaign deliverables accurate, on schedule, and within budget.
- Set reporting methods, KPIs, measurement frameworks, attribution approaches, and performance benchmarks.
- Design and assess control groups and holdouts, and conduct incrementality analyses and performance comparisons.
- Assess cross-channel results across direct mail, email, and other CRM programs.
- Prepare reports, dashboards, presentations, and recommendations for executive audiences.
- Check campaign data, calculations, assumptions, and reporting outputs for accuracy.
- Manage CRM campaign calendars, priorities, timelines, and stakeholder communications.
- Write campaign briefs and execution plans.
- Coordinate work across marketing, creative, analytics, technology, and franchise teams.
- Ensure campaigns meet brand, legal, privacy, and operational standards.
- Help assess and implement new CRM programs, technologies, tools, and capabilities.
- Maintain documentation, best practices, and operating procedures.
Cerințe
- Bachelor’s degree in marketing, business, analytics, statistics, or a related field.
- At least seven years of experience in CRM, lifecycle marketing, database marketing, or a related discipline.
- Substantial hands-on experience developing, running, and measuring direct mail programs.
- Strong knowledge of campaign measurement, attribution models, testing frameworks, incrementality analysis, and performance analytics.
- Ability to turn campaign results into practical business insights and recommendations for stakeholders and leaders.
- Advanced Excel skills, including pivot tables, lookups, campaign analysis, and data interpretation.
Beneficii
- Bonus.
- Equal opportunity employer.
- Applicant information is handled confidentially under EEO guidelines.