M3 USA zagotavlja storitve tržnih raziskav, pridobivanja zdravstvenih delavcev in promocije za področje znanosti o življenju. Njeno delo vključuje kvalitativne in kvantitativne raziskave, večkanalno promocijo, podporo kliničnim preskušanjem ter sodelovanje z zdravniki, s čimer farmacevtskim in zdravstvenim organizacijam pomaga razumeti strokovno javnost in jo povezati z ustreznimi informacijami. Kot hčerinska družba podjetja M3 Inc. črpa iz raziskovalnih zmogljivosti v Združenih državah Amerike in Evropi ter uporablja zdravstvene podatke in strokovne mreže za podporo informiranemu odločanju in medicinski praksi.
Senior Marketing Manager, Digital Outreach Strategy
Lead digital outreach and buyer-persona strategy across M3 subsidiaries, using healthcare relationships and data to generate qualified sales opportunities.
Opis
- Design and manage digital outreach programs for each subsidiary.
- Identify product decision makers and define buyer personas for sales initiatives.
- Expand contact lists using research and verified sources.
- Run tailored outbound campaigns across email, LinkedIn, and other digital channels.
- Manage email deliverability, including authentication, IP warming, sender reputation, inbox testing, list hygiene, and sender compliance.
- Build a cross-subsidiary approach that turns M3 data and healthcare relationships into qualified conversations through referrals and warm introductions.
- Apply AI-assisted research and personalization to develop account and contact insights, personalize at scale, and improve messaging through testing.
- Work with business development and marketing leads to align target accounts, handoffs, follow-up schedules, and messaging feedback.
- Manage outreach technology for assigned business units, connect tools to CRMs, and recommend additional or upgraded platforms.
- Report weekly on inbox placement, replies, positive replies, and sourced pipeline by subsidiary and persona.
- Discontinue underperforming tactics and expand effective ones.
Zahteve
- Bachelor’s degree in marketing, communications, business, or a related discipline, or equivalent experience.
- Email deliverability, sequencing platform, or LinkedIn Sales Navigator certifications are preferred.
- At least seven years of experience in B2B digital outreach, demand generation, or sales development.
- At least three years leading persona marketing for outbound revenue generation.
- A record of engaging senior decision makers in healthcare and health systems.
- Experience selling recruitment, staffing, or physician placement services is strongly preferred.
- Practical experience with sequencing tools such as Outreach, Apollo, or HubSpot Sequences.
- Experience with LinkedIn Sales Navigator, contact enrichment and verification tools, deliverability monitoring, and CRM integrations.
- Experience supporting or advising multiple business units, clients, or brands with distinct customer bases.
- Working knowledge of SPF, DKIM, DMARC, BIMI, domain and IP warming, sender reputation monitoring, and inbox placement testing.
- Familiarity with how Microsoft 365, Google Workspace, Proofpoint, Mimecast, and similar filters handle outbound email.
- Ability to find and verify budget owners, decision makers, and influencers at target organizations.
- Understanding of physician recruitment and decision ownership within health systems, medical groups, and staffing firms.
- Strong writing skills and ability to adapt tone for different personas and subsidiary brands.
- Working knowledge of CAN-SPAM, CASL, GDPR/UK GDPR, TCPA, and LinkedIn terms of service.
- Ability to use AI tools for research, personalization, and testing while exercising judgment about accuracy, brand, and disclosure.
- Ability to independently manage concurrent programs and prioritize work across businesses.
- Analytical ability with campaign, deliverability, and CRM data, including building straightforward dashboards.
Ugodnosti
- Competitive pay.
- Health and dental coverage.
- Life, accident, and disability insurance.
- Prescription coverage.
- Flexible spending account.
- 401(k) plan with employer match.
- Paid holidays and vacation.
- Sick leave and a personal day.