M3 USA sniedz tirgus izpētes, veselības aprūpes speciālistu piesaistes un veicināšanas pakalpojumus dzīvības zinātņu nozarei. Uzņēmuma darbība ietver kvalitatīvo un kvantitatīvo izpēti, daudzkanālu veicināšanu, klīnisko pētījumu atbalstu un ārstu iesaisti. Tas palīdz farmācijas un veselības aprūpes organizācijām izprast profesionālās auditorijas un sasniegt tās ar atbilstošu informāciju. Kā M3 Inc. meitasuzņēmums uzņēmums izmanto Amerikas Savienotajās Valstīs un Eiropā pieejamās pētniecības iespējas, veselības aprūpes datus un profesionālos tīklus, lai atbalstītu informētu lēmumu pieņemšanu un medicīnas praksi.
Senior Marketing Manager, Digital Outreach Strategy
Lead digital outreach and buyer-persona strategy across M3 subsidiaries, using healthcare relationships and data to generate qualified sales opportunities.
Apraksts
- Design and manage digital outreach programs for each subsidiary.
- Identify product decision makers and define buyer personas for sales initiatives.
- Expand contact lists using research and verified sources.
- Run tailored outbound campaigns across email, LinkedIn, and other digital channels.
- Manage email deliverability, including authentication, IP warming, sender reputation, inbox testing, list hygiene, and sender compliance.
- Build a cross-subsidiary approach that turns M3 data and healthcare relationships into qualified conversations through referrals and warm introductions.
- Apply AI-assisted research and personalization to develop account and contact insights, personalize at scale, and improve messaging through testing.
- Work with business development and marketing leads to align target accounts, handoffs, follow-up schedules, and messaging feedback.
- Manage outreach technology for assigned business units, connect tools to CRMs, and recommend additional or upgraded platforms.
- Report weekly on inbox placement, replies, positive replies, and sourced pipeline by subsidiary and persona.
- Discontinue underperforming tactics and expand effective ones.
Prasības
- Bachelor’s degree in marketing, communications, business, or a related discipline, or equivalent experience.
- Email deliverability, sequencing platform, or LinkedIn Sales Navigator certifications are preferred.
- At least seven years of experience in B2B digital outreach, demand generation, or sales development.
- At least three years leading persona marketing for outbound revenue generation.
- A record of engaging senior decision makers in healthcare and health systems.
- Experience selling recruitment, staffing, or physician placement services is strongly preferred.
- Practical experience with sequencing tools such as Outreach, Apollo, or HubSpot Sequences.
- Experience with LinkedIn Sales Navigator, contact enrichment and verification tools, deliverability monitoring, and CRM integrations.
- Experience supporting or advising multiple business units, clients, or brands with distinct customer bases.
- Working knowledge of SPF, DKIM, DMARC, BIMI, domain and IP warming, sender reputation monitoring, and inbox placement testing.
- Familiarity with how Microsoft 365, Google Workspace, Proofpoint, Mimecast, and similar filters handle outbound email.
- Ability to find and verify budget owners, decision makers, and influencers at target organizations.
- Understanding of physician recruitment and decision ownership within health systems, medical groups, and staffing firms.
- Strong writing skills and ability to adapt tone for different personas and subsidiary brands.
- Working knowledge of CAN-SPAM, CASL, GDPR/UK GDPR, TCPA, and LinkedIn terms of service.
- Ability to use AI tools for research, personalization, and testing while exercising judgment about accuracy, brand, and disclosure.
- Ability to independently manage concurrent programs and prioritize work across businesses.
- Analytical ability with campaign, deliverability, and CRM data, including building straightforward dashboards.
Priekšrocības
- Competitive pay.
- Health and dental coverage.
- Life, accident, and disability insurance.
- Prescription coverage.
- Flexible spending account.
- 401(k) plan with employer match.
- Paid holidays and vacation.
- Sick leave and a personal day.