Everyday Dose
Everyday Dose
Everyday Dose rada kafijas alternatīvas un labsajūtas produktus, kuru pamatā ir funkcionālās sēnes, kolagēna proteīns un nootropiskās vielas. Uzņēmums darbojas pārtikas un dzērienu, labsajūtas un tiešās tirdzniecības patērētājiem nozarēs, izstrādājot ikdienai paredzētus dzērienus cilvēkiem, kuri meklē alternatīvu parastajai kafijai un produktiem, kas galvenokārt balstīti uz stimulantiem.

Vice President of Growth, DTC

Lead Everyday Dose’s direct-to-consumer growth across acquisition, retention, and financial performance. Build durable customer cohorts through paid media, lifecycle marketing, creative, and analytics.

Apraksts

  • Set annual and quarterly DTC growth plans, targets, and budgets.
  • Track new-customer volume, CAC, payback, and month-three and month-twelve retention in a unified scorecard.
  • Own the DTC P&L and present performance, tradeoffs, and recommendations to the CEO and leadership team.
  • Lead acquisition across paid social, search, TV and CTV, creators, and affiliates, allocating spend according to cohort quality and payback.
  • Manage agency partners and decide which capabilities to develop in-house.
  • Improve landing pages, offers, the website experience, and subscription checkout.
  • Lead subscription onboarding, email and SMS programs, win-back efforts, and churn reduction.
  • Assess acquisition programs by their downstream retention and contribution.
  • Create a repeatable process for briefing, testing, learning from, and scaling creative.
  • Oversee cohort reporting, incrementality testing, attribution, and growth measurement.
  • Maintain the 12-month payback limit and respond to rising CAC or weakening cohort quality.
  • Hire, develop, and lead the multidisciplinary Growth organization.
  • Work with Finance, Operations, Product, and Brand on forecasting, inventory, pricing, launches, and growth decisions.
  • Set the DTC growth strategy and operating cadence across acquisition, conversion, retention, creative, and analytics.

Prasības

  • At least 12 years of experience in growth, performance marketing, or DTC e-commerce.
  • At least five years leading multidisciplinary Growth teams at Director level or higher.
  • Experience personally leading a subscription consumables brand through annual growth above 20% while maintaining or improving month-twelve retention.
  • Experience at a DTC brand with revenue of at least $25 million.
  • Strong command of cohort economics, including CAC, LTV, payback, contribution margin, and month-three and month-twelve retention.
  • Experience working within a defined payback limit.
  • Hands-on knowledge of paid social, search, TV and CTV, creator, and affiliate channels.
  • Experience with incrementality testing, media mix modeling, and attribution.
  • Strong grasp of conversion measures beyond CPM, including impressions per new customer and first-order conversion rate.
  • Deep subscription and lifecycle expertise across onboarding, email and SMS, churn reduction, and win-back.
  • Strong creative judgment and experience developing structured creative testing programs.
  • Data-oriented and comfortable working directly with metrics while collaborating closely with analytics.
  • Experience developing in-house capabilities and holding agencies accountable for measurable results.
  • Strong executive communication skills.
  • An empathetic leadership approach built on trust, candid feedback, and high standards.
  • Bachelor’s degree in Marketing, Business, Economics, or a related field, or equivalent experience.

Priekšrocības

  • 20% bonus incentive.
  • Health, vision, dental, and prescription coverage for team members working at least 32 hours per week.
  • Employer pays 75% of employee insurance premiums.
  • Company-sponsored 401(k) plan.
  • 401(k) match of up to 80% of contributions, capped at 5% of salary.
  • $500 monthly flexible wellness credit through JOON for salaried employees.
  • Access to Helpr’s vetted backup childcare and family support services.

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