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Everyday Dose
Everyday Dose
11 – 50 Employees
B2CFood & BeverageWellness
Everyday Dose creates coffee alternatives and wellness products built around functional mushrooms, collagen protein, and nootropics. Operating across the food and beverage, wellness, and direct-to-consumer sectors, the company develops everyday drink options for people seeking an alternative to conventional coffee and stimulant-focused products.
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Vice President of Growth, DTC

Lead Everyday Dose’s direct-to-consumer growth across acquisition, retention, and financial performance. Build durable customer cohorts through paid media, lifecycle marketing, creative, and analytics.

USUnited StatesTXTexas
$250,000 – $300,000 / year
HybridFull-timeLeadEnglish RequiredVice President

Description

  • Set annual and quarterly DTC growth plans, targets, and budgets.
  • Track new-customer volume, CAC, payback, and month-three and month-twelve retention in a unified scorecard.
  • Own the DTC P&L and present performance, tradeoffs, and recommendations to the CEO and leadership team.
  • Lead acquisition across paid social, search, TV and CTV, creators, and affiliates, allocating spend according to cohort quality and payback.
  • Manage agency partners and decide which capabilities to develop in-house.
  • Improve landing pages, offers, the website experience, and subscription checkout.
  • Lead subscription onboarding, email and SMS programs, win-back efforts, and churn reduction.
  • Assess acquisition programs by their downstream retention and contribution.
  • Create a repeatable process for briefing, testing, learning from, and scaling creative.
  • Oversee cohort reporting, incrementality testing, attribution, and growth measurement.
  • Maintain the 12-month payback limit and respond to rising CAC or weakening cohort quality.
  • Hire, develop, and lead the multidisciplinary Growth organization.
  • Work with Finance, Operations, Product, and Brand on forecasting, inventory, pricing, launches, and growth decisions.
  • Set the DTC growth strategy and operating cadence across acquisition, conversion, retention, creative, and analytics.

Requirements

  • At least 12 years of experience in growth, performance marketing, or DTC e-commerce.
  • At least five years leading multidisciplinary Growth teams at Director level or higher.
  • Experience personally leading a subscription consumables brand through annual growth above 20% while maintaining or improving month-twelve retention.
  • Experience at a DTC brand with revenue of at least $25 million.
  • Strong command of cohort economics, including CAC, LTV, payback, contribution margin, and month-three and month-twelve retention.
  • Experience working within a defined payback limit.
  • Hands-on knowledge of paid social, search, TV and CTV, creator, and affiliate channels.
  • Experience with incrementality testing, media mix modeling, and attribution.
  • Strong grasp of conversion measures beyond CPM, including impressions per new customer and first-order conversion rate.
  • Deep subscription and lifecycle expertise across onboarding, email and SMS, churn reduction, and win-back.
  • Strong creative judgment and experience developing structured creative testing programs.
  • Data-oriented and comfortable working directly with metrics while collaborating closely with analytics.
  • Experience developing in-house capabilities and holding agencies accountable for measurable results.
  • Strong executive communication skills.
  • An empathetic leadership approach built on trust, candid feedback, and high standards.
  • Bachelor’s degree in Marketing, Business, Economics, or a related field, or equivalent experience.

Benefits

  • 20% bonus incentive.
  • Health, vision, dental, and prescription coverage for team members working at least 32 hours per week.
  • Employer pays 75% of employee insurance premiums.
  • Company-sponsored 401(k) plan.
  • 401(k) match of up to 80% of contributions, capped at 5% of salary.
  • $500 monthly flexible wellness credit through JOON for salaried employees.
  • Access to Helpr’s vetted backup childcare and family support services.

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