The Coca-Cola Company is a global beverage business founded in 1886, with products spanning sparkling drinks, water and other hydration options, coffee and tea, juices, dairy beverages, and ready-to-drink alcohol products. Its portfolio includes more than 200 brands, sold across over 200 countries. The company’s work also covers water stewardship, sustainable agriculture, product sugar reduction, and community initiatives supported through The Coca-Cola Foundation. With a large international workforce and hiring opportunities across markets, The Coca-Cola Company highlights inclusion, accessibility, and social impact as part of its workplace approach.
Senior Director, Modern Trade and Customer Strategy at Coca-Cola — Mexico Onsite
Lead Coca-Cola’s LATAM Modern Trade and customer strategy, aligning channel planning, revenue growth management, category leadership, digital commerce, and bottlers to support profitable growth.
Description
- Set and roll out LATAM Modern Trade plans across markets and bottlers
- Create connected commercial plans spanning shopper insights, customer needs, brand and portfolio strategy, revenue growth management, service models, and execution standards
- Lead customer strategies and value creation frameworks for priority accounts, including joint business plans, segmentation, scorecards, and partnership models
- Bring together senior stakeholders from Franchise, Customers, revenue growth management, Marketing, Finance, Supply Chain, Digital Commerce, Capabilities, and bottling partners
- Document proven practices and expand their use across LATAM
- Use data and insights to assess opportunities, prioritize initiatives, develop business cases, measure value creation, and strengthen decisions
- Establish the strategic direction for Modern Trade across LATAM
- Build stronger customer partnerships with tailored value propositions and shared growth plans
- Turn shopper, channel, and occasion insights into category visions, assortment priorities, activation principles, and customer presentations
- Set repeatable execution standards and monitor growth, value share, margins, customer results, execution quality, and capability adoption
Requirements
- Leadership background in modern trade, customer strategy, commercial planning, revenue growth management, category management, or a related commercial area
- Strong analytical skills, including the ability to turn data, shopper insights, and customer results into practical strategies
- Record of influencing senior stakeholders, aligning business partners, and delivering profitable growth across markets and bottling partners
- Strong communication, relationship-building, and storytelling skills with senior internal and external audiences
- Experience applying digital tools, customer insights, and capability programs to improve execution and decision-making
- At least 10 years of leadership experience in commercial planning, customer strategy, channel strategy, revenue growth management, segmentation, VTM, innovation, key accounts, or portfolio strategy
- Strategic, analytical, and influencing skills spanning planning, execution, system economics, and brand priorities
- Bottler, franchise, customer management, or multi-market operating experience is preferred
- Knowledge of commercial planning, revenue growth management, segmentation, and OBPPC
- Knowledge of shopper marketing, system planning, category management, supply chain, Value to Market, or customer management is an advantage
Benefits
- An inclusive culture guided by the company’s purpose
- A growth mindset and ongoing learning
- Travel: 26%–50%